I'm an experienced publisher (14 years) dealing with an unprecedented AdSense reporting bug that started on October 13 and is still ongoing today (October 14).
The anomaly is total: My RPM (revenue) is completely normal and stable, but all my other interaction metrics are broken.
The Paradoxical Numbers
RPM / Earnings / Impressions / Active View: All are NORMAL and stable.
Clicks: Crash from ∼600 to ∼12 per day. The system is purging 98% of clicks.
CPC: Explosion to CA3.20+, far above my normal CA0.30 CPC range.
Policy Alert: Zero alerts. My traffic is confirmed as my usual, long-term user base.
Diagnosis:
The Invalid Activity (IVT) Filtering algorithm has clearly malfunctioned and is in extreme over-filtering mode. It's removing almost every single click (98%), but because my eCPM/RPM (the primary revenue driver) is fine, the revenue is safe. The absurd CPC is simply a mathematical artifact:
12 Clicks
Stable Revenue
​
.
I have contacted Google, but in the meantime, has anyone else experienced this persistent level of purge (over 48 hours) where the RPM remains completely stable?
Thanks for any insights or shared experiences!