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Persistent Reporting Error: Extreme Clicks/CPC Anomaly

         

porioo

1:20 am on Oct 15, 2025 (gmt 0)

5+ Year Member Top Contributors Of The Month



I'm an experienced publisher (14 years) dealing with an unprecedented AdSense reporting bug that started on October 13 and is still ongoing today (October 14).

The anomaly is total: My RPM (revenue) is completely normal and stable, but all my other interaction metrics are broken.

The Paradoxical Numbers

RPM / Earnings / Impressions / Active View: All are NORMAL and stable.

Clicks: Crash from ∼600 to ∼12 per day. The system is purging 98% of clicks.

CPC: Explosion to CA3.20+, far above my normal CA0.30 CPC range.

Policy Alert: Zero alerts. My traffic is confirmed as my usual, long-term user base.

Diagnosis:

The Invalid Activity (IVT) Filtering algorithm has clearly malfunctioned and is in extreme over-filtering mode. It's removing almost every single click (98%), but because my eCPM/RPM (the primary revenue driver) is fine, the revenue is safe. The absurd CPC is simply a mathematical artifact:
12 Clicks
Stable Revenue
​
.

I have contacted Google, but in the meantime, has anyone else experienced this persistent level of purge (over 48 hours) where the RPM remains completely stable?

Thanks for any insights or shared experiences!

Seppone

1:34 pm on Nov 19, 2025 (gmt 0)



I am seeing the same. Even with 0 clicks for the last 2 days (though normal significant traffic that would usually create 1000 clicks per day). And it's only one website. I have another one that seems fine.
Have you heard back from support?

Seppone

1:36 pm on Nov 19, 2025 (gmt 0)



Btw why do you think that earnings are save? The invalid deductions are usually published on the 1st or 2nd day of a new month. so Dec 1 or 2.

Seppone

2:03 pm on Nov 19, 2025 (gmt 0)



Just noticed that your reported that from October so I would be really curious to hear what your invalid traffic deductions looked like for this month (the ones that are reported under payments / payment info).