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What could be the reasons of seeing white space instead of ads?

white spaces in ads

         

Erku

11:26 pm on Jun 21, 2025 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hi everyone. Recently I see a lot of white spaces instead of ads? What could be some of the main reasons?

Automotive news website, seems that there must be lots of ads.

Thank you.

not2easy

4:52 pm on Jun 22, 2025 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Are you seeing any messages in the UI? Now and then there are shortages of ads related to random topics/products. If you see no error messages, it is likely a glitch.

Erku

1:57 am on Jun 23, 2025 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Not seeing any errors. Doesn't seem a shortage because of the niche. Just white spaces. Could it be implementation error?

not2easy

2:25 am on Jun 23, 2025 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Has it been working OK and then stopped showing ads? An implementation error would have not likely been working and then stop.

tangor

2:39 am on Jun 23, 2025 (gmt 0)

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Check your browser settings. Some are quietly rolling in third party blocking that MIGHT have an effect.

rafraf

12:56 pm on Jun 23, 2025 (gmt 0)

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It is lowered fill rate, check it in reports. Possible you have too much ad units on site, and there is lowerdemand for showing ads. 2-3 ads (display) per page is max logical solution with adsense

Erku

2:20 am on Jun 24, 2025 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



UPDATE: I wrote to Adsense. They replied and said everything is OK. The RPM is low because of accidental clicks and made recommendations to make ads appear distinctly as ads to avoid accidental clicks.

mrDD

12:36 pm on Jan 15, 2026 (gmt 0)



Did it improve after fixing it?