April 1, so far, has the lowest page RPM of the year. Advertisers are getting scared.

Yeah, not doing so well today as well, RPM way down, but let's continue to have hope. :-)

April -30% compared to March and also 30% lower then last years April.

Uncertainty and insecurity are poison for advertising.

What the hell happened just now? Why is April suddenly -50% than March?

Last April: $105.00 Impression RPM. This April: $5.00 RPM. Literally a $100 swing per 1,000 impressions. Crazy. Just absolutely crazy.

Today: $4.00 RPM and $0.06 CPC. I haven't seen or experienced that in years, and I've been using AdSense for about 20 years.

If the new tariffs stick, then we're probably in a whole new era.

@ember
It's a crisis. Stocks have fallen.
Wall Street is in panic.
The dollar has devalued. They fear the world's response. A recession looms.

[edited by: not2easy at 11:53 am (utc) on Apr 6, 2025]
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Do you guys recommend Ezoic? Is it worth trying? Still struggling to find an alternative to AdSense. I use setupads right now, but it seems to be infected with malware? One user just flagged it.

New to this website. I found it by trying to figure out why I had a random rpm drop on Apr 1st. It is now April 3rd and my rpm is still decreasing. 1 week ago my rpm was perfectly normal, now, I am seeing more than a 30% decrease in my rpm. This is the lowest I have ever seen. Does anyone know if it will recover? I see many people blaming it on trump, but chatgpt has told me it is because of a new quarter. Hope we can all see an increase soon.

@MayankParmar
Ezoic is, as far as I know, a verified bridge between you and AdSense. You still have AdSense, but now it goes through Ezoic, which takes a cut. I’m not sure how good it is now since AutoAds handles a lot of what they used to do a few years ago.

@maindvv
How long it will last, we’ll see.

[edited by: not2easy at 11:51 am (utc) on Apr 6, 2025]
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@MayankParmar,

Tried EZOIC for a month, it is not worth it. Most of their ads are actually from adsense like @dolcevita said, and EZOIC takes a cut, so you are better off just using Adsense because you will maximize your earnings, vs going through EZOIC to show the same ads and earn less.

Ezoic has their own ad network too? They are not offering me AdSense optimization. Instead, it's their own ad network.

@MayankParmar,

Feel free to try, but my earnings with EZOIC were very disappointing in general, if I remember correctly, it was less than one third of what I was making with Adsense at the time.

Good luck, I hope it's better for you.

Yesterday was a very critical day, with the RPM ending at around $4.00 and CPC at $0.06.

That's about 50% lower than the same day last week, which means earnings are also about 50% lower than on the same day last week.

I honestly can't remember the last time something like this happened, and from what I can see, today will be the same as yesterday.

[edited by: not2easy at 11:48 am (utc) on Apr 6, 2025]
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I think it's obvious at this point what Google has done. When they made the switch from a primary CPC model, to a primary CPM model, they knew it would tank the earnings of almost all publishers. So, they applied artificial caps to the rate at which the earnings of existing publishers could fall, at the time the switch was made, which they gradually reduced down to reality over the course of a year, so as to not shock publishers right out of the gate. In other words, I don't believe these significant drops are due solely to changing market conditions. Whatever programmatic safeguards they had in place to prevent system shock are now gone. That's the change. And it was done to make advertising more cost beneficial for advertisers, in a time in which AI is disrupting the entire industry. The only way to do that was to increase their ad inventory, while making impressions cheaper. That's it. That's the whole story.

dolcevita... the tariffs are just a negotiating tactic. Just today Argentina announced its in talks with the U.S. for a net zero trade policy between the two countries. I understand you want to blame everything on Trump, and I'm sure it has a small impact in the short term, but every other country in the world will follow Argentina and Israel on this eventually, and cut similar deals. Saying only Trump is to blame for this downturn in Adsense revenue isn't an intellectually honest opinion. No... this is caused by Google futzing with the system.

@Pixby8

I think it's obvious at this point what Google has done. When they made the switch from a primary CPC model, to a primary CPM model, they knew it would tank the earnings of almost all publishers. So, they applied artificial caps to the rate at which the earnings of existing publishers could fall, at the time the switch was made, which they gradually reduced down to reality over the course of a year, so as to not shock publishers right out of the gate. In other words, I don't believe these significant drops are due solely to changing market conditions. Whatever programmatic safeguards they had in place to prevent system shock are now gone. That's the change. And it was done to make advertising more cost beneficial for advertisers, in a time in which AI is disrupting the entire industry. The only way to do that was to increase their ad inventory, while making impressions cheaper. That's it. That's the whole story.

That's it in a nutshell

'm talking about the last few days, not the moment of the switch from CPC to CPM.

Of course things went downhill when the system changed, but that's not what I'm referring to.

I'm talking about the moment when RPM and CPC literally halved – the day Trump imposed tariffs. Stock values dropped, the dollar weakened, Wall Street went into panic.

To claim that this has nothing to do with the drastic drop in everything, including AdSense, doesn't strike me as a particularly strong argument.

I also hope it's temporary, but the fact is that the markets are crashing, gold and oil prices are falling.

[edited by: not2easy at 12:27 pm (utc) on Apr 6, 2025]
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@Pixby8

this is caused by Google futzing with the system.

Maybe you're right, but to me it sounds more like a conspiracy theory than a well-argued and reasonably explained position. And I don't believe in conspiracy theories.

By the way, today RPM and CPC are even worse than yesterday. CPC is $0.05 and RPM is $3.75. I can’t believe it. In the past 20 years, it has never been this low.

Even with the recent decline, until just a few days ago it was still twice as high as this. It can’t be a mere coincidence that the economic crash and the AdSense crash are happening at the same time.

They are definitely connected in a cause-and-effect way.

If the drop in EPC is related to the tariffs, it is because advertisers are suddenly spooked, as is everyone else, and have stopped spending on ads. They can turn off a campaign with a click. If enough advertisers do that, then auction pressure drops and so does EPC.

advertisers are suddenly spooked

@Ember, I think that's the case. The diversity of ads in my sector is drying up. I have more and more blank ad slots each day.

dolcevita... Google has some of the smartest guys on the planet working for them. You don't think they recognize cover for flipping the switch and turning off the safeguards that have kept publisher earnings artificially lifted for the last year, when they see it? This is mere speculation, yes. But, that doesn't make it a "conspiracy theory." Still, if you're determined to label it as such, that's fine by me. I've seen a lot of "conspiracy theories" be revealed as accurate in the past decade. So...

My number are in plus against last week
The clown will not change Adsense except if we see a recession

Facebook and Co will feel the EU retaliation soon.
My advertisers are from the EU and therefore all fine by me.

[edited by: not2easy at 12:28 pm (utc) on Apr 6, 2025]
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Last April my RPM was $25; this April $4.5
I hope I earn just enough to pay Hosting until Sundar Pichai steps down as CEO.

Mods note

This forum is where we discuss Google AdSense Earnings and Observations. We do not discuss politics or political opinions in any of our forums.

So far, April has been pretty solid. I'm up 20% from the same period a month ago and a year ago.

It's either because I'm just lucky or because I've been right about everything the past 12 months.


Google is not stupid. They're likely to be one of the winners since they have a virtual monopoly business framework. The stock market is not the economy. 88% of stocks are owned by the top 10% of incomes, so it's likely that very few on this forum are being affected. Those invested in stocks are going to be poorer. We are going to be richer.

This is far from over. We're like in the first inning. Better days are ahead. Search isn't dead. The AI effect will fade. Good luck and don't panic.

[edited by: not2easy at 2:52 am (utc) on Apr 7, 2025]
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@fearlessrick
I agree the glass is half full
We went through 2008 and survived
AI will never replace research.

@Sissi You and I have been at this a long time and I agree AI is over-hyped bunk to a great degree. When people realize the information they're getting is either inaccurate, misleading, or just plain wrong, they'll think twice about relying on it.

The part that troubles me the most is how lazy and stupid people have become. Allowing AI to do your thinking is about the best way to destroy a human being, and maybe that's the purpose. Turn everybody into drones without original thought.

Glad I finished HS in 1971, just before Nixon closed the gold window (August 1971). Strange how coincidence sometimes aligns with reality.

There's a good article on ZeroHedge about how Google's AI Overviews are hurting small businesses. Don't know if I can post a link, but here goes: [zerohedge.com...]