Forum Moderators: martinibuster

Message Too Old, No Replies

Low quality ads on high quality content

         

Seppone

8:45 pm on Nov 27, 2024 (gmt 0)



Hi folks,

I have a question because I see quite some odd Adsense behaviour on my page:

I do write about quite some expensive topics (in terms of CPC), like health insurance, credit cards etc.
So I usually see CPCs in the range of $0.4 to $1.5.

Now, I noticed that some articles on my page totally suck with CPCs like $0.01 - $0.1. Click rates are also low which leads to extremely poor Page-RPMs (compared to the good performing articles).

The point is:
These low performing articles are totally similar to the top performing articles: Same structure and length, comparable topic, quality of content, traffic sources ...

Anybody here with similar issues?
And is there anything I could do to 'nudge' Adsense to re-assess the article?

Cheers
S.