Finding an optimal Impressions/PageViews ratio

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Finding an optimal Impressions/PageViews ratio

guarriman3

3:20 pm on Feb 25, 2024 (gmt 0)

After the CPM earthquake and the generic drop of earnings I'm seeing for my website, I read some people recommending to increase the number of ads.

I'm trying to find an optimal Impressions/PageViews ratio. Currently, mine is around 3-4 for not too short pages, with 8-15 paragraphs and maps. I insert 5 ads manually into the code (one above the folder and the rest scattered around the page), and I've set the 'auto load' to around 75% for 'in-page' formats. It seems that not all of them are actually showed.

Any feedback/tip is welcome.

My stats:

In the last 7 days, 95% CPM vs 5% CPC. In the last three years, 17% CPM vs 83% CPC

My earnings are dropping in February 25% Y/Y

My CTR has been 5-6% in the last years, and remains constant in the last days. Is it high or low?

AndyBeohar

6:41 pm on Apr 5, 2024 (gmt 0)

Increasing the number of ads on your website can potentially boost earnings, but it's essential to find the right balance to maintain a positive user experience. Aim for an Impressions/Pageviews ratio that doesn't overwhelm visitors while maximizing ad visibility. Monitor ad performance metrics like CPM, CPC, and CTR to assess effectiveness and make adjustments accordingly. Your current CTR of 5-6% is relatively high and suggests good engagement with your ads.