The new changes early next year apparently big.

According to an article in Europe, theevolution of Google Ads has never been so spectacular. Performance Max and Demand Gen are not simple additions to the suite of existing tools; they redefine the very concept of online advertising. By providing a budget, videos and a list of clients, the advertiser triggers a process where Google's algorithm takes control. The result ? Advertising campaigns that automatically adapt to user behavior on Google, YouTube and Gmail, promising unprecedented effectiveness. Ingenious response to a changing market These Google Ads innovations are no coincidence. They respond to a triple challenge: on the one hand, the increase in costs per click making the market less accessible. On the other hand, fierce competition from giants like Meta, and finally, the imminent obsolescence of cookies. Performance Max and Demand Gen redirect advertising budgets towards more profitable spaces. They use data efficiently.

Hope the changes are good because these days it seems like no one is even spending on ads.

Stats down?

Clicks are terrible. My views are down too but I think the clicks aren’t adding up. Black Friday is around the corner here in America so I had high hopes.

More clicks than last year, but less revenue.

Yesterday was a good day for me, today not as good.

Anyone know if the google November update is done?

@Breathofair33 YouTube earnings are also very low for me compared to 2 or 3 years ago, so I think YouTube earnings will also be affected

Total ad revenue of Google increases. I would like to know where it went?

@DarkSide83,

not to publishers that's for sure, google's piece of the pie just keeps on getting bigger.

@DarkSide83

Total ad revenue of Google increases. I would like to know where it went?

More websites and publishers are added each day. That means more competition, more websites, and less revenue for established websites unless we can figure out how to INCREASE our market share.

Total ad revenue of Google increases. I would like to know where it went?

A large chunk of it goes to device and browser makers like Samsung, Apple: [webmasterworld.com...]

Revenue is getting better and back on October level, which is not good. :D

What a terrible holiday season so far!

@fearlessrick Are you actively reaching out to advertisers in your niche? Or just posting rates on your site? I've got a 15 year old site doing millions of pv's and I can count the number of unsolicited direct ad inquires I've received on one hand.

@Senechal That's some serious traffic, if you are referring to monthly page views. Aren't you entitled to some sort of account manager at Adsense when you have this much traffic?.. I thought, at least in the past, that was the case.

Adsense has a new set up that looks pretty helpful. It shows what ads are getting more impressions easily. It also shows us what sizes are doing the best and let us look up the ones that aren’t. Should I block ads that doesn’t get many impressions? Also should I block the ad sizes that aren’t doing well? It seems like I should but I just want to be on the safe size.

I don‘t think that blocking ads will help. The Google algorithm knows best what ads to serve.

It would be nice if the updated review center showed us which ads generate the most revenue.

@Senechal, me either! I have a site that gets a couple million page views a month but I have never had direct inquiries. The website is 18 years old.

@ember,
That would be amazing.

@darkside83 I ask this because it shows that the ad is getting less impressions which means if those ads that aren’t getting many impressions are consistently being plastered all over my site, that means it’s possibly bringing down my page RPM and etc.

Still down 9% from November 2022.

@MMedi26, how can ads that aren't getting many impressions be plastered all over your site?

@ember not sure but when I just started blocking certain ads that isn’t bringing in many impressions in the last 30 days, my rpm went up.

I think that the Google algorithm tries out different things and that's why poorly performing ads also get some views. In addition, well-performing ads have reached their booked impressions at some point and Google has to fall back on poorer ads. The alternative would be to deliver nothing at all, which also happens often (in my case). I've also a website which is 20 years old and has millions of page impressions per month.

Well.... Between Black Friday and Cyber Monday revenue is up... But not by much. If this is it, this year is ending with a fizzle.

Then... Starting Jan 1, we have the new third party cookie laws to look forward to, so buckle up for the weakest January in memory.

My earnings always take a hit during the American thanksgiving week, hopefully tomorrow things start turning around again.

Today is worse than the weekend that’s for sure.

Funny that Monday is weaker than Sunday

Monday was GREAT here in the USA. One of my best days. Is Cyber Monday only a USA thing!