Revenues are cut in half within one hour

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Revenues are cut in half within one hour

DjDidier

2:42 pm on Jul 4, 2023 (gmt 0)

Clicks and revenue are adjusted down significantly several times during the day in the daily revenue.
Can be seen with today’s revenue in the „Today to Now“ report.
Revenue increases throughout the day and is adjusted to a significantly lower value several times a day within a short period of time (1-2 hours).
Sometimes they cut half the revenue within a short period of time.
As if the revenue is set within a specified range and this range must not be exceeded.
I have had this problem for months now and have never seen anything like this in the last ten years.
Is this normal? Have you seen this behavior on your account?

ClosedForLunch

7:32 pm on Jul 4, 2023 (gmt 0)

I have seen this a few times. I assume it's a 'real-time' adjustment for invalid or non-qualifying clicks on adverts

DjDidier

5:59 am on Jul 5, 2023 (gmt 0)

The invalid clicks are a small amount each month, around 10-15 dollars. The amounts that are corrected daily are at least five to ten times that amount every day, so that should be included, shouldn't it?

LucasPerez

10:55 am on Jul 6, 2023 (gmt 0)

Indeed it is as if the statistics were manipulated so that the income is the same every day.

CommandDork

3:23 pm on Jul 6, 2023 (gmt 0)

I've seen them too, chalking it up to real-time clawback - probably someone clicking an ad, then immediately hitting the back button. I've had $24 clicks removed within the hour before.

I think its their system that precedes the end-of-month clawback, which tends to run lower, but they both work hand in hand.