I pay for Google One, and yesterday had an email encouraging me to install their VPN... included with Google One.
So I did.
Sure enough, it not only blocks ads, but also blocks Analytics from even seeing that the user was ever there!
Meaning that Google is encouraging people to download software that blocks... Google.
I did some digging into my server logs, and it looks like close to half of my traffic is using a VPN. And a significant percentage of the remainder are using an ad blocker.
No wondering I'm rotting on the vine! More users than ever, but money is about 1/6th of what it was in 2016.
When you're even fighting Google, there's just no way to win.