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AdSense Earnings and Observations - February 2023

         

dolcevita

1:33 am on Feb 1, 2023 (gmt 0)

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We started with optimism in January 2023, and we were greeted with one of the worst months in the last period. Will February stop the negative trend? Lets see...

dolcevita

12:34 pm on Feb 6, 2023 (gmt 0)

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@Breathofair33

Somehow worsening here. Can't imagine a new web publisher starting out


And what choice do web publishers have? Affiliate network, speaking from my own experience, sucks and can't even get 1/100 of what Adsense gives it. Any other alternative can't even come close to Adsense.

Maybe I'm not well versed in how things are right now, but please enlighten me if I'm wrong.

C_Zalcman

12:47 pm on Feb 6, 2023 (gmt 0)

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Alphabet’s Profit Falls 34% Amid Ads Slowdown [nytimes.com]
As I say before, all money invested in the weapons indusrty. Just look at the Lockheed Martin stocks...

Sgt_Kickaxe

1:41 am on Feb 7, 2023 (gmt 0)



You don't see many top ranked sites displaying only adsense ads. What does that tell you?

Breathofair33

12:14 pm on Feb 7, 2023 (gmt 0)

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@Sgt_Kickaxe this has always been the case. Doesn't explain recent depressed earnings most of us are going through.

ember

5:23 pm on Feb 7, 2023 (gmt 0)

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You don't see many top ranked sites displaying only adsense ads. What does that tell you?


What is it supposed to tell me?

Sissi

12:33 pm on Feb 8, 2023 (gmt 0)



Things seem to improve
Yesterday against last week same day + 60%
May be the result of additional quality enhancement in our pages
Who knows

CommandDork

5:37 pm on Feb 8, 2023 (gmt 0)

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Thankfully things are ramping up for me - slightly ahead of last year's pace so far.

ronron

8:58 pm on Feb 9, 2023 (gmt 0)

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Also up for me starting around Monday this week. Although still skeptical that the increase is due to Superbowl spending rather than some sort of broader recovery. Hoping for the latter obviously.

Mentat

9:34 am on Feb 10, 2023 (gmt 0)

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Some signs of better ecpm, but variae from day to day.
On the news, Yahoo -20% of work force.
Advertising problems.

DarkSide83

12:07 pm on Feb 10, 2023 (gmt 0)

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For me still frustrating numbers. Anyway, Single days started to look a little bit better but overall still really bad revenue.

Breathofair33

1:54 pm on Feb 10, 2023 (gmt 0)

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Anyone's account reps saying anything? have to imagine someone here as one..

allhearts

3:53 pm on Feb 10, 2023 (gmt 0)

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Last few comments have been positive for a few and I am happy to know things are changing for some of us, but this has been the worst February ever for me in over 10 years.

Breathofair33

4:14 pm on Feb 10, 2023 (gmt 0)

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This was somewhat funny. Poked into a few of my higher-performing sites in GA4 and Google has this message under insights which I've never seen. Clearly, they want more spenders...

"Get a $500 credit when you spend $500 on Google Ads".

frostitomik

4:39 pm on Feb 10, 2023 (gmt 0)

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Don't be fooled by the slight increase in CPC. The recession will continue and we might even see another "worst January ever" the next year.

Sgt_Kickaxe

11:28 am on Feb 11, 2023 (gmt 0)



Doesn't explain recent depressed earnings most of us are going through.

- in Q2 of 2020 the US GDP fell by 31%, and it continues to fall
- Inflation is runaway (past 4% is runaway, it's something like 9% now, first time ever)
- Record debt, up 50% in 2 years
- losing jobs every month, even big tech is shedding huge numbers of workers
- Spending on things that don't create jobs, like war, weapons, oversees interests etc.
- 88% of Americans think the country is going in the wrong direction
- 52% say they are worse off than a year ago
- Everything is getting expensive, especially food

And the worst part... the hard times haven't even started yet. There is a delay between finances and market conditions. We're still eating last year's crop, this year the farmers were not allowed to plant as much, fertilizer was intentionally limited. By this time next year... I hope you're planning ahead.

So yeah... ad revenue might be down a bit. People have less money to buy and businesses have less money to advertise.

Hope that explains a little?

ember

5:15 pm on Feb 11, 2023 (gmt 0)

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The current inflation rate is actually 6.5%, down from last year. Big tech is shedding jobs, but other industries are adding jobs. In fact, the country added 517,000 jobs in January. The current unemployment rate is actually 3.5%, a 53 year low. Some economists still think a mild recession is coming, but others are starting to think one will be avoided. It's not new that farmers are being paid not to plant - been going on for decades.

Sissi

10:16 pm on Feb 11, 2023 (gmt 0)



US GDP as % of World GDP is at 24.16%, compared to 24.75% last year.
So it s not the reference fro the world anymore.
Other economic powers are emerging ahd that s very healthy

Mentat

11:41 am on Feb 12, 2023 (gmt 0)

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Different parts of the world, different domains.
2022 figures looks good for most of the business, but I suspect that many have optimised the expenses by cutting the advertising budgets in Q4 2022.

Usually the advertising industry the first to suffer when things are "planning" for the worse, but as I said, all of my friends have too much to work planned to feel any problems.
Inflation is a problem for common items (not only 6.5%) and combined with high interest rates = problem for real estate.

For my, is like my world is keeping the breath for the moment.

Anyway, the advertising model that we all use, has a problem. Too many hungry mouths.

Sissi

6:14 pm on Feb 12, 2023 (gmt 0)



In the fourth quarter of 2022, advertising revenue fell 3.6% year-over-year to $59 billion.
Not so dramatic like our revenues currently

Satz

5:53 am on Feb 13, 2023 (gmt 0)



Hi all,

Since January 2023, my website's CPC has been at an all-time low. In February, it's even worse.
Have any Indian publishers had similar experiences?

Best Regards,
Satz


[edited by: not2easy at 2:08 pm (utc) on Feb 13, 2023]
[edit reason] splice cleanup [/edit]

Sissi

7:40 am on Feb 14, 2023 (gmt 0)



This is a very low week again on top of this regular real time clawbacks.

DarkSide83

8:07 am on Feb 14, 2023 (gmt 0)

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Yes, last week was weak and today is even worst. I‘m sick of it.

IndyMattR

9:01 am on Feb 14, 2023 (gmt 0)

5+ Year Member



Have to say that I seen a small but definite uplift this month. Don't get me wrong, it's not much, but there is a small upward trend which is very much welcomed. Hope it continues.

Calisto997

9:19 am on Feb 14, 2023 (gmt 0)

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You’re lucky if your cpc is going up, for me it is still very very low

veerendar

11:14 am on Feb 14, 2023 (gmt 0)



My CPC 0.02$ daily 400 clicks earnings 8$ only, very low cpc

allhearts

12:40 pm on Feb 14, 2023 (gmt 0)

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Im on a similar boat, today is starting off as one of the worst days since I have been with Adsense.

dolcevita

1:56 pm on Feb 14, 2023 (gmt 0)

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Yesterday was a pretty bad day, and today looks like it's going to be even worse. RPM and CPC are halved from normal.

Calisto997

8:12 pm on Feb 14, 2023 (gmt 0)

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8$ for 400 clicks?That is India I assume ?

Breathofair33

8:34 pm on Feb 14, 2023 (gmt 0)

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anyone that had 3 digit days, how long has it been since one?

Sissi

10:10 pm on Feb 14, 2023 (gmt 0)



@breathofair33
You mean how long we haven t seen 3 digit USD per day?
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