So far a slow start in December for me.

and a bit of a spillover effect this Tuesday

That turned out to have been a bit of an understatement. Thought it was just spillover from Cyber Monday due to my time zone difference with the US, but traffic's been up by 30-40% all week and RPMs as well, Dec 1 is now the best day of the last 3 years, and Mo-Wed are top 10. Still, November down 5% YoY, but with 30% fewer pageviews (I disabled ads for a bunch of low-paying countries to improve the user experience). December off to the best start.

[edited by: not2easy at 6:09 pm (utc) on Dec 2, 2022]
[edit reason] Spliced thread cleanup [/edit]

It's a terrible start for me; almost 51% down vs. last year.

Adsense stats stuck for anyone?

@Soulofmonk

really bad start to the month for me as well, I think there is a lot of us in the same boat.

Rubbish here too. Low CPM and CTR. 1/4 of last years earnings plus inflation == disaster really

More disappointed earnings to start (3 days) but ill report back EOM. Happy holidays everyone

"We value your content"

A dollar for you, a billion for us, a dollar for you, a billion for us....

Today is terrible...RPM and CPC 50% lower than yesterday

This whole year earnings were peanut. Adsense was dead this year, not able to even recover hosting cost with Adsense. 2023 will be much worst.

If Carl Sagen was making the report:

"There are billions and billions of sites in the skies, all of them doing a bit less than before since there are more billions and billions of other sites also in the skies and the great g can only share so much to all those billions and billions..."

But Sagen wasn't a web wonk, so a lot of this is competition ramping up, new localities coming on line, possible global recession on the horizon, spenders looking at how deep they have hit their savings and saying "this much, and not a drop more..."

That said, the authority sites and brand names are also seeing drop offs in ROI which are concerning just a bit. Some have even halted advertising on the net, though how deep and how long is not yet known.

2023 will be an interesting landscape. Planning ahead, as much as possible, might get one through, but stay the course as this, too, will eventually pass. Will the glory days ever return? Probably not---see the above balderdash for the reason why. The pie is only so big.

Another dry day. It's hard to believe this is December. Lowest RPM I have ever seen in December.

So far December is even lower than Nov in terms of RPM & CPC, ~50% lower than last year. Most of my traffic is from the UK.

I never had such a bad December.
Yes, the traffic sux, but the main problem is the payment! Is very low and it does not seem to pick up the pace.

Can you imagine January-February 2023?

Bad here, too. Already looking for a part-time job for January.

Reality is, ad affiliates are a slowly dying business. No one wants to see ads visiting a site - don't tell me you do. People need and want information faster than ever before, not to be distracted by something mostly irrelevant. Google knows this. They are trying desperately to keep the ecosystem clean and with new spenders, but I don't see how they can. Browsers and ad blockers will always win unless we as hosts prevent them visiting, makes things more complicated.

@ember+ mind sharing monthly or yearly income for you AdSense? Are you a web publisher?

Breathofair33, I can't share income numbers but I've made a living as a web publisher with Adsense for 20 years. I've picked up part-time jobs throughout that time, writing, teaching, etc., just to calm my nerves when Adsense dips. I've also branched into other areas (books, affiliates, etc.).

ember+ daily visits?

Still going surprisingly strong right now, with RPMs +30% compared to December last year. Expecting it to dip a bit towards Christmas but so far so good.

It's always very low for me at this time of year, so nothing new in that fact.

Note to self: I must get out of the seasonal offering!

Panic mode here.

eCPM from 2.3-2.5$ two months ago, now is 1.3$
Is cler for me, that I'll need to fire some ppl :(

Down by 32% vs Nov'22
Down by 55% vs Dec'21
January is going to be terrible. I bet ads would not even appear.

I see ONLY junk ads :(

@Soulofmonk: exact same numbers on my pages

A while ago i received a notification that they will start displaying side rail ads on December 13, for wider screens only. Is anyone seeing them already?

@ubound,

I just turned mine on about 10 minutes ago, to see how it performs, and they starting showing on my sites in 5 minutes..

I thought I couldn't see anything yet due to my location, but they aren't in my repots for Dec 13 either.

Since introducing 'Side rail" ads, impression are up 8%. Page views remain same but impressions are up .