I have been working with adsense for past 17 years now.
In recent time earning has gone way too low that I am not able to recover cost of running the website. I have pretty decent/high CTR and over 60 active view ratio. I have never suffered clawback as some people say. $1 to $3 sometimes in months.
About my site: According to search Console Page Experience: 100%
NO Core Vitals Issues Ad Experience: Passing Since 11/22/18
Abusive Experience Passing Since 11/22/18
I have tried checking SIVT/GIVT Traffic. Adloox ad Verification Company which says only 2.3% traffic is IVT traffic after 2 month of testing. I am using various bot mitigation technique. I have also tried recaptcha implementation on whole site (which I am currently using).
My site is GDPR/CCPA ready. All ads load with “ads?gdpr=0&us_privacy=1” in non EU and California and with proper cookie consent from EU countries (using quantcast consent management). We also do not load cookie without consent. Its been more than 1 year since We have implemented this.
We also lazy load ads to improve user experience. Site is extremely fast using CDN as well. Average user stay on site is around 1 minute 29 second. With almost 19% bounce rate. Use click fraud protection as well.
In past I have tried header bidding (server side/client side both). They are not giving adsense kind of money even on A/B testing 50/50 split.
Please tell me which AREA should I focus on?
[edited by: yaashul at 2:52 pm (utc) on Apr 20, 2022]
