Massive drop in click-through rate since mid-January

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Massive drop in click-through rate since mid-January

DjDidier

10:50 am on Mar 29, 2022 (gmt 0)

Massive drop in click-through rate since mid-January with almost identical page views. No significant drop in visitors at all. As well as no changes in ad placement.
Compared to the previous year, a drop in CTR of almost 50%.
Who can see something like that? What could be the reasons?

NickMNS

12:17 pm on Mar 29, 2022 (gmt 0)

Are you in Europe, and/or serving a European audience? If so the most likely issue is GDPR compliance.
See this thread, and more specifically the posts by Dimitry.
[webmasterworld.com...]

DjDidier

12:44 pm on Mar 29, 2022 (gmt 0)

Yes, the websites are in Europe. But we have included a paid IAB cookie consent banner.
So can't understand why there is this crash in CTR.

NickMNS

12:49 pm on Mar 29, 2022 (gmt 0)

Just because you pay for something does mean that it does what it should. Read the thread I link above, from Dimitry's first post:

So, there are plenty of consent manager provider (CMP) which popped. All offering , supposedly ready-to-use consent banner.

None of them are fully compliant, and now that the Transparency and Consent Framework of the IAB is failing to be compliant, then ... nearly everything is in violation of the GDPR.

DjDidier

1:56 pm on Mar 29, 2022 (gmt 0)

Ok. I think so too, it's a possibility. Although I honestly don't understand it, because before the cookies CTR and CPC were much better.
Who else has seen a massive drop in CTR in Europe?

NickMNS

2:12 pm on Mar 29, 2022 (gmt 0)

Who else has seen a massive drop in CTR in Europe?

Here:
[webmasterworld.com...]
[webmasterworld.com...]
[webmasterworld.com...]
Do you see a trend?

DjDidier

12:55 pm on Mar 30, 2022 (gmt 0)

Yes, I see a trend. But a trend is not proof.
And especially why since mid-January. What has happened there?
Who else has seen a massive drop in CTR in Europe since mid-January?

Sissi

2:05 pm on Mar 30, 2022 (gmt 0)

DjDidier

I have had the same in October and used the Consent tool of FundingChoice (now under Google Ads) and since then all fine.

DjDidier

6:40 am on Apr 5, 2022 (gmt 0)

Thanks Sissi

I will give it a try.
Does this cover all cookies, for example Google Analytics?

Sissi

11:50 am on Apr 5, 2022 (gmt 0)

There is an option I think for Analytics as well not so sure

DjDidier

12:32 pm on Aug 16, 2022 (gmt 0)

I have installed funding choices for several months now, so far there have been no positive changes.
Clicks compared to last year at over minus 48%, with a traffic increase of 25%.
Can anyone else report positive changes?
If so, what has been done?

not2easy

1:18 pm on Aug 16, 2022 (gmt 0)

nickZ

11:10 pm on Aug 22, 2022 (gmt 0)

I think at some point Google forces Youtube ads into their schematas