Another month of clawbacks FML

What do people think of the idea of only showing Adsense to cookie users and the Adsense bot itself?


<? if($_COOKIE[name] or $_SERVER['HTTP_USER_AGENT'] =='Mediapartners-Google'){ ?>
show Adsense
<? } ?>

The thinking is, bot clicks might get reduced.


Can anyone foresee problems?

[edited by: TravelMan at 4:31 pm (utc) on Dec 1, 2021]

- June clawback 15% (higher than the previous norm of 7%)
- July clawback 24% (new 15-year high)
- August clawback 29% (new 15-year high)
- September clawback 11% (after firewall changes)
- October clawback 13% (very good revenue otherwise - best in 4 years)
- November clawback 11.4% (best revenue month since November of 2017)

[edited by: not2easy at 4:20 pm (utc) on Dec 1, 2021]
[edit reason] splice cleanup [/edit]

November was a record month, the best ever and clawback <1%. Hopefully this continues into December.

@NickMNS that's pretty good. What would you put that down to?

I did a fair degree of ASN blocking, and use Cloudflare's firewall and bot blocking tool - for a period, things moved in the right direction, but of late they've gone south. 36% clawback this month, 27% last month.

@gatormark well done, going in the right direction. What would you attribute that to? Although, 11% is still pretty severe.

Actually, my idea above won't work. The pages get cached and they're server side lookups.

Maybe a client side script call to the remote Adsense script would work though, subject to not being against the tos.

Frustrating.

@Travelman try my way to bring down the clawback to a minimum. After 6 hectic months with a steady increase in clawback (at one point it was almost 25%), the way with the challenge corporate IP address has brought a change, so now the clawback does not exceed 3%:
Check out:
[webmasterworld.com...]

Thanks Dolcevita, will take a fresh look in the morning :)

@TravelMan

I can’t attribute the revenue increase any one thing. Whatever Google suggest that I do to the website and ads, I do it.

During the down months of Covid, I started advertising MORE. That always helps when the market turns around.

As far as firewall stuff, I block certain countries in their entirety; Russia, China, etc. The usual suspects.

Traffic is normal so far today but RPM and CTR is down, what a way to start the week.

September was best month. After that revenue has gone down. December is not so good till.
Last month to earn and then dry 3-4 months.

November was incredible, December is also great, but nothing like the last 2 weeks of November. Expected, I guess. It may pick up.

Still rolling right along here in the USA. October was very good. November was great. December has been similar to November so far (great), but it will taper off a week before Christmas.

Great 4th quarter so far, but revenue will fall off a cliff on Dec 27th-28th. Happens every year like clockwork. Then a long, slow climb back to 4th quarter again.

@ember
In my niche January is a down month because, well, because it’s January.

My other down months are June, July, and August: the summer months when school is out in the USA.

It hasn't been a great year for me, but November was the best month ever in 6 years, December is off to a slower start.

Is AdX earnings down for anyone?

Curiosity killed the cat, I hope it doesn't kill me.

Anyone use In-Article ads?

Just wondering if they perform better then "Display Ads" within an article.

All feedback welcome.

Thank you

Anyone experiencing reduced RPM specifically today?

Yes, RPM and CTR not so good today.

Confirmed quite low on the 15th
It has tried to recover during the evening

Same today looks like stats are frozen

Yeah very bad start to the day for me as well, traffic, rpm and ctr are down since yesterday.

The December lull seems to be starting a little early…

I really do not like the holiday season in the USA because school is out, and my income plummets. :-)

The December lull seems to be starting a little early…

I think so...

RPM and CPC today are not looking good.

horrid earnings for a december. what a pity as its only once a year. oh well.

@tonyj13

I usually do well in December, but I think it's mostly across the board for everyone this month.

Best December in years.