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CTR Down After Hosting and Cloudflare Changes

KRazor94

9:37 pm on Nov 17, 2021 (gmt 0)

System: The following message was cut out of thread at: https://www.webmasterworld.com/google_adsense/5050792.htm [webmasterworld.com] by not2easy - 11:52 pm on Nov 17, 2021 (atl -4)

Since few days (about a week), my CTR is dropped. Previously it was 2% - 3%. but now it is about 1%. this happened suddenly. can't be ad blind issue since this happened within 1 day. sometimes CTR dropped below 1%. I have checked my ads and did not get any penalty like double click. I impression is also normal. But CTR is dropping continuously.
these are the major changes I did to my website in past month.
*Migrate from namecheap to A2 hosting (1 & half month ago)
*Enable cloudflare APO (2 weeks ago)

I was using cloud flare since starting of my website. but I enabled APO 2 week ago. Now I turned off APO & Paused the cloud flare also. But still i am not getting a CTR like before.
please give me suggestions, did anyone has experienced an issue like mine ? please answer if you know anything related to this issue.

not2easy

4:04 am on Nov 18, 2021 (gmt 0)

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Hello KRazor94 and welcome to WebmasterWorld [webmasterworld.com]

Because the thread where your question was posted is a regular, monthly thread about observations on AdSense earnings and issues, it seemed that your question could get more personal assistance in its own thread - so it was moved here.

You mention a drop in CTR, others have noticed loss of Impressions. A recent discussion with solutions is found here: [webmasterworld.com...]

matbennett

9:43 am on Nov 18, 2021 (gmt 0)

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2-3% is pretty high. One factor could be Cloudflare blocking bots that were registering clicks. That is a big change though, enough that I would have expected that high a proportion of click (50-66%) coming from bots to be pretty noticeable, but it still could be a factor. You could test by setting cloudflare to passthrough DNS for a day and see what happens to the CTR. It would at least rule that possible cause out.

KRazor94

10:02 am on Nov 18, 2021 (gmt 0)

My CTR is 0% now. 2%-3% is pretty normal for me. even with the cloudflare, CTR is 2%. Suddenly CRT become 0%. also past week click has been reset to zero. this is strange. I have never experience this kind of issue. nearly 200USD is deducted because of this. Ads are still showing. No warnings. No invalid click notifications. But CRT is dropped to 0% and past week click has been reset to zero.

NickMNS

1:24 pm on Nov 18, 2021 (gmt 0)

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Is possible that it has nothing to do with Cloudflare and is the result of something else, possibly cookie consent implementation?
See this thread:
[webmasterworld.com...]

Check also that Cloudflare is not causing issue with your cookie consent implementation.

MayankParmar

2:53 pm on Nov 18, 2021 (gmt 0)

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In that case, use Sucuri and check?

NickMNS

3:16 pm on Nov 18, 2021 (gmt 0)

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@Mayank
I wouldn't entrust my website's security to goDaddy (Securi is owned by goDaddy) even if it was free, which it is not.

@KRazor
There could be an issue with APO and one of your plugins. See:
[developers.cloudflare.com...]

I would open a support ticket with Cloudflare if possible, or post in their community forum.

MayankParmar

10:28 pm on Nov 18, 2021 (gmt 0)

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@NickMNS I've been using Sucuri for years now and they're nice, unlike GoDaddy.