Forum Moderators: martinibuster

Message Too Old, No Replies

AdSense for Search/Shopping & Programmable Search Engine Cookie Change

Changes to AFS, AFSh, AFD and ProSE cookies

         

dolcevita

1:25 pm on Aug 4, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



2 days a go i've received email below. Anyone else?

'
First-party cookies will be used as an alternative to current Google.com cookies when necessary.

Beginning as early as August 26, 2021, AdSense for Search, AdSense for Shopping, AdSense for Domains, and Programmable Search Engine will begin using a new “first party” (”1P”) cookie set within the context of your domain(s). This change is so that we can continue to allow ad serving when third-party cookie usage is not possible due to restrictions on access to those cookies.

This new cookie will be used for spam protection, and may be used for the purposes of experimenting on new features to improve the product. The intent of this change is to support improved user privacy in the context of an anticipated reduction in access to third-party cookies.

Publishers using these products will not be able to opt out of this new functionality, since 1P cookies will be required in order to serve ads (in the absence of existing third-party cookies).
'
[support.google.com...]

No5needinput

4:08 pm on Aug 4, 2021 (gmt 0)

10+ Year Member Top Contributors Of The Month



Yes, I got that email too.

Dimitri

6:49 pm on Aug 4, 2021 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Browsers blocking third party cookies, are also blocking Ads (for the same reason, privacy), so this won't change anything.

FLoC is dead, so Google put itself in a difficult situation, since they announced Chrome will block third party cookies.

So, the first party cookies, will only prevent Google from blocking itself with its own Chrome!

I wish we definitively get ride of this cookie mess.