Cookie wall & personalized ads

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Cookie wall & personalized ads

Ronnyy

6:01 am on Apr 17, 2021 (gmt 0)

Hi,

I've started to search for a solution for personalized ads together with a cookie wall allowing for users to choose personalized ads or not, and I realized that there are quite many already made solutions, some for free, other paid.

Which cookiewall solution do you use together with personalized ads?
From my research I found:
1) google tag manager
2) cookiebot.com
3) cookieconsent.com
4) Quantcast Choice
5) own custom made solution
...

I would like to invest in something that is used by many others that will have proper support, and not try to reinvent the wheel by myself.

Thus which solutions for consent and personalized ads are you using?

Many thanks

lammert

9:11 pm on Apr 18, 2021 (gmt 0)

Choose one which you believe will be there for a long time in the future and offers customization to cookie laws in different parts of the world. GDPR and ePrivacy are for the European market while CCPA is used in California for example. Both have different requirements.Your cookie consent system should ideally be suitable for both markets.

But even better, why not ditch third party cookies for advertising altogether? Their days are numbered anyway.

kkinfy

4:15 am on Apr 19, 2021 (gmt 0)

@lammert But is that even possible. The biggest of the ad networks, adsense uses cookies even for non-personalized ads.

JorgeV

11:50 am on Apr 19, 2021 (gmt 0)

Hello,

IAB Europe has a list of certified CMP :

[iabeurope.eu...]

Expand the "TCF v2.0 CMP Service" section.

Most of these CMP are future proof with handling of the different national privacy directives.

The leader in this domain is [didomi.io...]