Google ad manager's (DFP) lazy load: Any SEO Impact?

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Google ad manager's (DFP) lazy load: Any SEO Impact?

kkinfy

4:33 am on Apr 16, 2021 (gmt 0)

I am testing a third party ad network using Google ad manager (DFP). When I use googletag.pubads().enableLazyLoad(), the performance of the page improves significantly. (The third party ad comes only below the fold and hence lazy loading is not an issue regarding viewability). But will such an implementation affect SEO in some way or the other?

Ref: [developers.google.com...]

martinibuster

4:37 am on Apr 16, 2021 (gmt 0)

Only in a minor way with something like cumulative layout shift perhaps.

Anything that improves page speed is generally can improve ad impressions, clicks, time on page, popularity, recommendations, links, etc.

Runfun

8:29 am on Apr 16, 2021 (gmt 0)

I read that few webmasters use specific height with css to avoid layout shifts but than I'm wondering that responsive ads can cause a lot of space above and under an ad when the height is more than the height of an ad. I've to search for a solution.

yaashul

1:27 pm on Apr 16, 2021 (gmt 0)

We use lazy loading adsense ads with specific height to avoid layout shifts (We specify ad width and heights to responsive ads). We don't find much SEO negative impact it has. On the contrary we get very good speed and very good user experience.

Niresh12495

4:14 pm on Apr 16, 2021 (gmt 0)

@Yaashul which method do you use to lazyload adsense?

yaashul

6:01 pm on Apr 16, 2021 (gmt 0)

We use a wordpress plugin to lazyload.