How low can we go? :)

Hello,

It looks the topic is very quiet today.

Just to say, that, surprisingly, my finalized earning is 2% higher, than my estimated one ?! A reverse clawback :)

JorgeV, a clawforward!

Second quarter was abysmal. This one is starting off much better with a higher epc. Fingers crossed it lasts awhile.

12% clawback for me. Funny thing is I made changes to try and stamp out invalid clicks for June with high hopes and none of it seemed to work. What's the point?

Wish they were slightly more transparent in their reporting and told us which site, which channel was the problem. It would help everyone out: Google, publishers, advertisers.

@CommandDork, have you tried an invalid traffic service?

-3% against mai.
Yesterday and Today were good. If it goes like this all July, it will be increased by 20% or more.

[support.google.com...]

I have seen this option in ADx as well but don't really know how these technology provider help adsense/adx.

@CommandDork Just think about that for a moment. If Google were to let us know which critters, if any, were responsible for our enormous EOM clawbacks, they wouldn't be able to clawback, would they? There's a reason why they don't part with any of that information.

5.2% clawback for June. That’s my lowest clawback since...forever.

Of course, if you factor in the daily clawbacks, I’m probably at 55.2%.

Insignificant clawback for June and the total revenue was lower than May.
A lot of advertisers pulled the ads from Facebook, but some pulled the ads fro the internet, until...
So I smell recession and this was only a politically correct reason for them.

Negligible clawback, 0,8%. Yet, since mid-June, ad earnings nosedived and are now negligible as well. European travel/arts websites; so it came as no surprise. Yet, I'm not talking about a 30% reduction, Adsense earnings are now near zero with an over-80% cut compared to the same period in 2019. AutoAds had been injecting only crappy ads for the last weeks, total garbage I was ashamed to show to my readers; therefore, I was forced to remove AutoAds altogether yesterday, restoring my old all-manually-placed-ads page templates. I don't care about losing a percentage of my AdSense revenue. Who cares? 30% less than nothing is still nothing.

60% clawback, absolutely mind boggling. Two 50%+ clawbacks in a row when the last 10 years the avg is like 3%.

@Dethfire, I had a 17% clawback over May and about 10% in June. Normally it's 3% to 4%...

Today is horrible, can't remind me being that bad for ages. My best position about 35K impressions today at a financial website not even 4 euros revenue. The robbery continuous.

Very quiet here :)
For me, the first week of July is not looking promising. Ecpm Is getting lower each day.

July is down 35% from last year.

Only few things that helps my revenue:

- Direct sales of ads
- Affiliates

Both with using Google Admanager and I'm surprised there aren't much users here. Both header bidding and Adsense are performing bad so than I'll switch more ads to affiliates.

I'm again in panic mode, the eCPM is getting 50% lower than June.

Seeing a significant drop in ad coverage. Lowest in my 10 years in the program. RPM for countries like Canada and Australia stand at 15% of 10 year average.

My total earning is 42% down compared to last year. Is there light at the end of this dark tunnel?

Wow, UK RPM 0,09 Euro cents. Is this possible?

Also, I see countries with hundreds of page views and an RPM of 0,00 at the end of the day. Never seen this before.

Great depression, or is my site out of grace?

Now we see the handbrake for cost control.
Is just getting started.

Haven't been here for ages, recognise a few names. Like a lot of people on here, AdSense took a nosedive to the extent that I was earning nothing. I'm lucky if I make ten quid a month now. I don't know what happened; all my keywords stopped working; it was a complete disaster. Anyway, I just left the website and didn't bother looking at it for months and months. I didn't even check my AdSense account because it was so depressing. Then I discovered WordPress and completely revamped the website. I'm pleased with the results, and I just rearranged AdSense to see if I can improve my earnings. It's still early days, not ranking very well with major keywords. I am still number one on Google for at least ten keywords. I'm now using a secure domain name which may be one of the reasons why things are being a bit slow. But, time will tell, and I have to keep an eye on things for the next three months to see if all my hard work pays off, and I start earning some money with AdSense again.

@Ironside Welcome home!

Nice to see you, Ironside :)

Hi,
long time no write here. One of my sites is in travel vertical and since March (even a little bit before) traffic has dropped to 15% of what it was, and RPM to 20%. Last fifteen days I've seen a little improvement. Traffic is aroud 25% of usual numbers and RPMs like 33%. Is this disaster normal?

I mean, I know that because of the lock down traffic was going to be down, but if I compare my sites to others in similarweb.com, Im still loosing. Same thing with RPMs, people not travelling, no campaigns, but I thought that the market was already recovering. I have some other projects, and they've not been hit that strong and I already seing them coming back to almost normal.

I suspect most are suffering reduced earnings during the pandemic. It's just a case of how much of an impact it's having.

There are some sectors up, of course, and if you're in that sector you're probably not going to say too much about it to give it away to the rest of us. lol

Visitors are about +25% or more since the lockdown. The lockdown caused blindness I guess, CTR was already very low and is halved since the lockdown. Lower CPC/CPM is understandable but CTR halved is just ridiculous. I'm still convinced that the network isn't reliable.

Nice to see your again Ironside, I can relate to not checking your Adsense earnings anymore because it's just depressing. If you learn enough about Wordpress, you can probably find some freelance work.