Forum Moderators: martinibuster

Message Too Old, No Replies

Will Coronavirus lower advertisement income from Adsense drastically?

         

born2run

8:16 am on Apr 6, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hi so I'm seeing lots of companies cutting back on employees, and other expenses due to this Coronavirus malady.

My question is will advertising income be reduced across the sector, hence also reducing Adsense income in the coming months? What are website owners doing in advance? Laying off employees, reducing other expenses?

How long will this contraction last? Please discuss! Thanks!

br22

10:30 am on May 15, 2020 (gmt 0)

5+ Year Member



The US and EU are slowly starting to reopen. There should be slow improvements over the next few months provided that a second wave doesn't occur.

matbennett

10:44 am on May 15, 2020 (gmt 0)

10+ Year Member Top Contributors Of The Month



FWIW, I think that CPMs will recover somewhat but will remain suppressed until some of the big-spend industries like travel and automotive to start buying again. Both were continuing to decline through April. I'd imagine that travel at least is going to take its time to recover. Big spend industries like that bid on so much inventory that they provide auction pressure for a lot of publishers well outside those verticals.

Broaster

12:39 am on May 16, 2020 (gmt 0)

5+ Year Member Top Contributors Of The Month



I think My CPC is okay for now it went back up a little bit, like others have said some places are reopening so businesses can advertising again. But its still very low compared to pre virus

How did this virus become to be? its scary, I hope and pray this goes away, my birthday passed in April and I wished for this thing to go away. I miss being around people, I miss going outdoors, these times make you miss the simple things, I hope if things get better people start showing more compassion to others and not sneezing on people or picking their boogers and wiping it on door knobs spreading germs.
This 33 message thread spans 2 pages: 33