Adsense CPC down nearly 75% since Covid-19 outbreak.
itek
5:43 pm on Mar 31, 2020 (gmt 0)
I have been averaging a .25 CPC for a few years. With this Covid-19 outbreak I averaged .10 CPC for the month of March. Anyone else experiencing this as well?
lammert
8:37 pm on Mar 31, 2020 (gmt 0)
It really depends on the niche your sites are in. In some markets, advertisers are massively reducing their spendings like for example in travel. Other niches see an upswing.
JorgeV
9:35 pm on Mar 31, 2020 (gmt 0)
Hello,
My niche is more hobbies, entertainment, things like that, and I noticed a increased in traffic and income.
ivok
10:15 am on Apr 1, 2020 (gmt 0)
Yes, already seeing this trend - more than 50% down for CPC/RPM. Traffic is more or less the same as the previous month. My niche is Home and Garden. I suppose it will be like this at least until the end of May
mack
10:41 am on Apr 1, 2020 (gmt 0)
A lot of companies will simply not be advertising and as a result, the CPC will be incredibly low for certain niches. Fewer advertisers bidding will see fairly low ad spend. I suspect there will also be certain medical niches where CPC is through the roof.
