Zeus Prime, new ad network (The Washington Post)

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Zeus Prime, new ad network (The Washington Post)

JorgeV

2:16 pm on Sep 22, 2019 (gmt 0)

Hello-

I didn't know where to post it, but The Washington Post is starting its own ad network, as an alternative to Google or Facebook, for advertisers and publishers. However, by publishers, they mean other medias.

The Washington Post has introduced a solution for advertisers called Zeus Prime. It is intended to offer an alternative to Google and Facebook for publishers and advertisers.

publishers will have the potential to earn $10 minimum CPM under Zeus Prime, compared to the average of $2 minimum CPM they see now with outside vendors

[mediapost.com...]

tangor

8:51 pm on Sep 22, 2019 (gmt 0)

The new product will, for now, allow Washington-based clients to “purchase seamless, high-performing formats against inventory directly on the Washington Post in real time,” Vice President of Commercial Technology and Development Jarrod Dicker wrote on the newspaper's blog.

Not for the general web if I read this correctly, also requires you allowing three invasive products into your publishing mix, all through WaPo ... and I'm pretty sure that at least half the country/webmasters will seriously avoid that requirement. :)

martinibuster

5:57 am on Sep 23, 2019 (gmt 0)

allowing three invasive products into your publishing mix

As opposed to what non-invasive products that publishers currently use?

It's all invasive, so... false argument there.

zeus

7:50 am on Sep 23, 2019 (gmt 0)

its not me :)

skaterpunk

12:21 pm on Sep 23, 2019 (gmt 0)

Jeff Bezos, the owner of Amazon, also owns WaPo. So is this ultimately an Amazon product?

phranque

7:39 pm on Sep 23, 2019 (gmt 0)

So is this ultimately an Amazon product?

the "Prime" branding is a pretty strong hint of the Amazon connection.

tangor

8:59 pm on Sep 23, 2019 (gmt 0)

So true. :)

_{* Anyone seriously think the WaPo has the resources/funding to do this on their own? Seriously?}

tangor

9:13 pm on Sep 23, 2019 (gmt 0)

Could this be Bezo's first shot across the bows against g's ad monopoly? Could the limitation to Washington, DC publishers be a subterfuge to get things started? Will g be fooled? Is the sky blue?