@Malanje if your case is similar to mine, you will see the AMP effect clearly. Minimum regular mobile website is/was about 5-7€ RPM and AMP now less than 0,5€. I have other sites receiving traffic in AMP and the RPMs are good. But this one I'm talking about since mobile first, has won some traffic, but mainly to AMP version and global RPM has fallen to 1/3 of what it should.

@nickmns, behaviour in my site is not as you've described. They find the information they're looking for in the first page view and rarely come back again.

until now, there hasn't any change for me.

I believe it's not allowed here but it would be nice if we where allowed to (short-)link to our websites to get reviews and advice about ad placements, etc.

If I compare my revenue today from Adsense and header bidding it's:

Revenue: Adsense/HB 60/40
Impressions: Adsense/HB 90/10

I just can't figure out why the difference is that big. Maybe HB is the best possible way to earn with CPM or maybe Adsense is just not as good as it was... or both.

Runfun, there's a "Review my site" section for supporters (see link at the bottom on the homepage)

Hey guy, anyone here know another adx partner I can join? Currently with monetizemore but their adx account has issues google is holding their payment.

In the last week Adx has gone south badly, as worst payment this year..

@Koan, but is it also to review ad placements? I'll take a look now.

We are not having earning problems just Monetizemore have not paid us for december.

@dollarsound I have a website all AMP=canonical. At a given moment I thought that the RPM was lower than I was expecting. So I've changed the main pages to html for a while. What happened were that things didn't change for good in terms of RPM. Beside that, position in GSC dropped a bit. Now the whole website is AMP again.

Other site of mine for instance, it always was in regular html. Every time I tried AMP things went down. That's why I never got a clear picture. Nowadays it's even harder to know for sure what is better, Every day is a bad surprise. Volatile is the best word to describe what is going on. No online business or site can thrive in such an environment.

Is anyone experienced with [blockthrough.com...] ? Somehow funny they still use http :-(

Somehow funny they still use http :-(

They're using https on my Firefox and Chrome, just tested that.

But they say they can serve ads to users with adblockers. It makes me curious but I'm also sceptical.

Since this afternoon 3PM (now 11PM here) I'm measuring the pageviews with an adblocker active. Already 16K, so it could be 30K daily. When I assume 1K pageviews a minimum of €0.50 it's about €8 lost revenue a day... that would be near €3,000 a day. That €0.50 is a low prediction but with mostly manly visitors I'm not surprised that much users have an adblocker.

My Adsense income absolutely tanked yesterday, down 70%. I think I know what caused it and have now reversed this. The change has caused the quality of the ads to decline so badly and some of the ads they were/are showing today are shocking. Japanese cartoons cutting it close to the mark on "family relations", trash ads and ads suggesting adult images/videos have swamped my site. They are from so many different IDs so I'm having to block manually.

I think I know what caused it and have now reversed this.

What caused it, and how did you reverse it?

I had added two small image ads that linked to other websites but in quite a prominent place so I think it was confusing the ad bot as to where to put the auto ads and was also affecting the fill rate. I have now removed these and hopefully it will be less confused.

Coupled with the flooding of the poor quality ads I think/hope it explains the decline.

I hope it's not the NEW Youtube scandal, that made big advertisers to cut budgets.

For me, the situation is going critical this week.

I'm down by 25% and today is even worse.

I was thinking the same, big advertisers already pulled out a lot of budget last year and with the new scandal even more. If publishers make faults G will punish them, if G makes faults the publishers will feel it with lower revenues.

CPC and CTR dropped here last weeks and improvements don't help.

I have been doing a daily ad review since my earnings have tanked and have blocked around 15-20% of those I have reviewed as they are spammy looking/poor quality ads.. *sigh*

Anybody else seen inflated earnings today? My earnings today are more than three times what they have been all month. Exactly the same thing happened at the end of last month on the clawback really big. The basically all the money I earned at the end was taken back

My earnings are deflated, so no!

I can't judge how others are doing, but it's over for me. In recent years there have been two big declines in sales with Adsense. This is the third time and sales have never recovered. The sales are below the value I made in my first month with Adsense in 2005. I'm talking about almost €10,000 a month to just under €1,000 a month now. Thus the business and livelihood can no longer be financed. Of course I have other sources of income, but for Adsense this means: Good bye! Google Adsense is no longer an option for professional websites.

Lol at the start of the day I thought it was improving but till 1:00 PM I had about 40 euro revenue, from 1:00 PM till 5:15 PM 44... I've thousands of visitors a day. Do they only click in the mornings or is this pattern normal? I do believe the best paid clicks are at the start of the day.

@AnApple

You're not alone my friend. Every month I am seeing a decline in AdSense. This month will be the first month in about 10 years when I will probably not even reach three digits so you should be happy with what you're getting because it's still pretty good.

Also, in the last three months Google have started taking a lot back in clawback for some reason. Personally, I think that they are trying to push out people who don't live up to their precious standards. There are also websites that are nothing special that are well above mine when it comes to search rankings. I spent a long time optimising my websites with really good keywords and one-time my websites were right at the top. It seems that these days you can't please Google, now just go with people who get loads of visitors no matter what the quality of the site is.

I'm afraid they're 100% on Adsense-AI now. All the artificial intelligences together result in super smart search results and super human good ads. We're just too stupid to realize that.

WOW, last Monday CPM 4.45 USD, today (Monday) 3.85 USD... looking "good"...

@Ironside, there are websites in my niche with better rankings... less information, incomplete or false information, full of ads and footers of 30, 40 or more lines long with keywords. Thought such stuff wouldn't help ranking but I guess it does.

As someone else already said here, serious websites don't bet on Adsense. I'm glad Adsense isn't near half my total revenue but when it keeps declining in CPM I'll serve less Adsense ads in the near future.

WOW, last Monday CPM 4.45 USD, today (Monday) 3.85 USD... looking "good"...

Not a huge difference. It's not uncommon for my RPM to fluctuate by about 10-15%.

In fact, the lowest RPM for this month is only 70% of the highest.

Of course, if it's a continuous downward trend, then you're probably in trouble.

How many pageviews per day?

~250 000 ad req/day
It does not seems much, but it hurts a lot, when this means small profit or loss at the end of the month/day.

Yesterday is the first time for more than 5 years when Media.Net revenue was actually bigger than Adsense. Hoping that Google will fix the problems as soon as possible. I will wait for the March results and going to try to take Media.Net ads on the best ad slots on my websites if the things won't change. Adsense is pretty useless these days...