Google DFP/Ad Manager, how to setup affiliate banners

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Google DFP/Ad Manager, how to setup affiliate banners

Runfun

7:03 pm on Jan 4, 2019 (gmt 0)

I'm wondering if my setup for affiliate banners is the right one in Google DFP/Ad Manager.

When I'm using a tag from an advertiser I choose "third party". Than I fill out the name, add the code snippet, select the right size...

But the question is, do I need to place an url at "ADD THIRD-PARTY IMPRESSION TRACKING URL"?

I believe the code snippet is enough and includes the tracking url but I'm not sure. Can someone help me sort this out? Thanks in advance.

jeanied

11:25 am on Jan 15, 2019 (gmt 0)

@Runfun
It is optional. Third-party Impression Url is to be used if a 3rd-party tracking service needs to track the impression.

But please also note that If you implement the JS Tag as Third party code, discrepancy between DFP and your third party server may be up-to 20%. To avoid that, make sure you insert Macro to track the clicks and impression more accurate.

Hope my answer still can help you.

Runfun

4:20 pm on Jan 26, 2019 (gmt 0)

Thanks and I had almost the same answer from an agency and I've decided not to use an extra tracking url.

I still can't believe a big company as Alphabet/Google is relying help mostly from forums where non employees help each other.

jeanied

7:00 am on Jan 29, 2019 (gmt 0)

They're big company, they got hundred and hundred partners (agency/adnetwork) all around the world to help them take care of their customers (like you and me) so it is better to find one of those partners to ask if having issues or questions. I believe they do have staffs to directly support for customers but they should be very big one.

Glad to hear you got answer already.

koan

7:05 am on Feb 2, 2019 (gmt 0)

Unless you're a paying customer, it's already a free service provided on their dime, I don't see why you would expect support outside of standard documentation.