Adsense is telling me that In-Article Auto Ads will "fit seamlessly between paragraphs of your long form content." How is that any different from just placing regular ads between paragraphs? And that they are "designed to flow with the user's path as they browse." Anybody know what that means?
justpassing
9:26 pm on Nov 19, 2018 (gmt 0)
The design of ads are not the same. Bbut, within In-Article, Adsense is also serving text and display ads.
The In-Article ads are also taking the whole available width. While traditional responsive ads, are using standard creative width (300, 368, 640, 728, etc...). But, again, Adsense can serve display ads in these slots too.
Basically In-article ads are showing an image, a text, a link, and more or less look like the kind of ads from taboola and similar networks. But, once last time, Adsense is also mixing it with classical text and display ads.
When you have the right ad showing (if it happens), it can have good CTR, because it looks like a link to another "article".
RedBar
9:43 pm on Nov 19, 2018 (gmt 0)
because it looks like a link to another "article".
Hahaha ... so it's deception, precisely what they tell us not to do?
justpassing
10:07 pm on Nov 19, 2018 (gmt 0)
Hahaha ... so it's deception, precisely what they tell us not to do?
Yes, but the is a major difference. This is not the same advertisers showing, so, I guess that this is advertisers which agreed to be shown that way.
Same for sticky ads. Using page level ads, this creates sticky ads on mobile, as well as on desktop recently, as I reported some days ago. But, again there is a difference, with doing it ourselves. Adsense display ads, from advertisers who agreed to be displayed like that. Also, these ads are not showing to everybody, all the time.
