the number of in-article ad impressions is far less than PV

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the number of in-article ad impressions is far less than PV

baiduhellohello

5:38 am on Jul 21, 2018 (gmt 0)

hello everyone.

I`ve put a in-article ad unit on every page of my website, but I found that the impressions the of in-article ad is far less than the page view.

For example, today`s pv is about 10000, but impression of this in-article ad unit is just about 3000.

Anyone can help? Thanks!

keyplyr

6:04 am on Jul 21, 2018 (gmt 0)

Hello baiduhellohello and welcome to WebmasterWorld [webmasterworld.com]

• If it's close to page content or links, the ads may be blocked to those using Chrome 67.

• Every other major browser also has ad blocking options

• Adblocker browser extensions themselves.

• Some users may be loading cached versions of the pages prior to you adding these ads.

• Bots will also cause false-positives.

Just a few ideas.