I remember I've seen an invitation before on a website where they invited Adwords users (advertisers) to advert on the website. I'm not sure if that's possible with a link and redirect to a page including the available ad units but that would be interesting for my website. It was something like "advertise on our website with Google Adwords".
Is there any advice how to find or invite advertisers? Sometimes I've direct advertisers but some prefer a intermediary like Google Adwords. Maybe it's a bit spammy to mail potential advertisers?