CTR drop after I've enabled ads.txt

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CTR drop after I've enabled ads.txt

ariel1238a

6:12 pm on Jun 10, 2018 (gmt 0)

Two weeks after I enabled ads.txt, i entry AdSense record correctly, the CTR started to drop.
I do not know the reason, before the CTR was 0.5 percent more.
Must mention that I work with Taboola next to Adsense, and in Taboola actually I feel an increase in CTR and CPC.
I do not understand why these things affect each other,
Can I cancel the ADS.TXT after I have activated it?
I'd love to hear your advice, thank you

MayankParmar

7:44 pm on Jun 10, 2018 (gmt 0)

AFAIK Ads.txt has nothing to do with CPC, CTR and RPM.

keyplyr

10:45 am on Jun 13, 2018 (gmt 0)

I agree with MayankParmar. Unless you used incorrect publisher account numbers, there should be no relation.

Ads.txt [webmasterworld.com]

tangor

5:45 am on Jun 14, 2018 (gmt 0)

These things are not equal. Look for a different factor as ads.txt is about as benign as robots.txt

keyplyr

6:14 am on Jun 14, 2018 (gmt 0)

There's a relationship between info posted in the ads.txt file and marketing companies that use that data to include your site (or not) in their products sold to advertisers. But again, the file is not related directly to CTR unless incorrect.