Since Oct 2016, my adsense income has dropped by 50% for the year and is now dropping another 50%, so that my earnings are now 25% of what they were.
I have been using Adsense since it was first introduced, but seem to be lost as to what is working now.
This is the last time I'll be re-vamping my site. Since i pay writers for my content, If i can't get my earnings back, i'll just abandon the site and take whatever residual income it may produce.
My site uses responsive design. The site is over 10,000 pages and i'm not going through it again to make it AMP compliant. Everytime Google comes up with some new thingy to do to a web sit to make it "better" it takes me over 3 months of hard work to rework the site and i'm not doing it again.
My question is this: What ad formats are now working best?
I've tried responsive ads, native ads and fixed ad and everything else in between. I want to change out the ad formats to what's working best and would appreciate hearing from the forum as to what has been the best earner for you.
Thanks for your help.