I am planning to develop a new website. It's a very niche subject but within the travel industry.
One aspect that I have a doubt over is, will advertisers want to place ads on my new website?
Let's say for example that my subject is (fake, obviously) the Isle of Elephants. Clearly. some advertisers may well have an interest in, and aim ads at, this Isle. But other advertisers may also have an interest in placing their ads on my site.
Can and how do they control where their ads appear and how can I, as a publisher influence that?