Inflated Adsense pageviews doubled when serve with passback banner

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Inflated Adsense pageviews doubled when serve with passback banner

tszng1108

4:45 am on Nov 27, 2017 (gmt 0)

Hi,

I've encountered an issue and hopefully you might be able to help me.

I have recently joined an AdNetwork and serve my Adsense ads as Passback banner. For some reasons, my Adsense pagview count was doubled but every other metric remain the same. We have tried a lot of different methods but still couldn't find the reason why the pageview was double counted.

Does anyone have encounter similar issue before?

Thanks,
Andy

keyplyr

5:15 am on Nov 27, 2017 (gmt 0)

Hi tszng1108 (Andy) and welcome to WebmasterWorld [webmasterworld.com]

"Doubled" according to what report? The Adsense report or your AdNetwork?

tszng1108

5:19 am on Nov 27, 2017 (gmt 0)

Hi,

According to my adsense internal report. Let say before I switch to the passback tag is 1000 pageview, but after I switched to the passback tag the number was doubled to 2000.

Thanks,
Andy

keyplyr

5:35 am on Nov 27, 2017 (gmt 0)

You may want to take into consideration that the last couple days is not a good time for comparative metrics. We are in the second largest ad impression cycle of the year: Black Friday <=> Cyber Monday

tszng1108

5:41 am on Nov 27, 2017 (gmt 0)

My website is a blog for Hong Kong users. I have also compared the adsense pageview with my Google Analytics, it is definitely has problem with the pageview count in adsense. Just not sure what has caused the conflict.

Thanks,
Andy

keyplyr

6:20 am on Nov 27, 2017 (gmt 0)

Could the Passback banner script be calling the ads multiple times?

tszng1108

6:48 am on Nov 27, 2017 (gmt 0)

but if the script calling the ads multiple times, the impression should be doubled as well. But somehow only the pageview count was doubled, all other metrics were remain the same.