Income down in the last two months

Forum Moderators: martinibuster

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Income down in the last two months

Weblogging

11:17 am on Nov 6, 2017 (gmt 0)

Hello everyone.
I would like to submit a site of a client of mine which in recent months has faced a considerable drop down in revenue (with a rpm dropping from a monthly average of 1, 70 to just 0.80, ctr and cpm dropped too).
No changes were made to the layout and structure of the site and the traffic remained constant. I also checked on the Search Console, but no particular anomalies are reported.
I leave the link to the site. Your help would be highly appreciated. I'm available for more information.

Greetings.
P.S. Sorry for my English!:P

[edited by: martinibuster at 12:12 pm (utc) on Nov 6, 2017]
[edit reason] Removed link. No site reviews please. Thanks. [/edit]

martinibuster

12:57 pm on Nov 6, 2017 (gmt 0)

Did you check to see what ads were showing?

Have there been any changes in the mix of mobile/desktop traffic to your site? <---- Is Google rolling out the mobile only index in Europe yet?

hindifun

2:15 pm on Nov 6, 2017 (gmt 0)

I would suggest you to check targeting type report. If you were getting placement targeting ads two months ago.

I faced same issue exactly two months back when my site disappeared from adwords placement suggestions. I submitted my sites by creating custom channels and made them targetable. Within fifteen days my site started getting targeted placement ads and earnings were normal again.