Two months of testing and they have gotten around 40% impressions while accounting for about 30% to 35% of revenue. I had all categories enabled in that time.
I am tempted to disable IBA, and see what happens the rest of this month.
ember
10:06 pm on Aug 16, 2017 (gmt 0)
If they aren't working for you, then disable them and see what happens. It is all about testing to see what fits your site/niche/audience. You never know until you try. You can always switch back. And as an aside, Google's recommendations rarely work for me.
tangor
12:51 pm on Aug 17, 2017 (gmt 0)
Is 60 days sufficient time for a test?
Inquiring minds want to know. Seems like too small a data set to discover any possible trend.
tryingtogrowsite
4:20 pm on Aug 17, 2017 (gmt 0)
Does it matter of I keep all the general and sensitive categories on? Will keeping them on potentially serve personalised ads if they are not related to topic of the site? But turning them off could potentially stop contextual ads even if they are from a category sseemingly unrelated.
