When do they click?

Forum Moderators: martinibuster

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When do they click?

At work or not at work?

farmboy

9:59 pm on May 29, 2017 (gmt 0)

Based on what you have directly observed, discussed, learned from Analytics or otherwise, when are people more likely to surf and click?

For example, in the US today, this is a federal holiday and many people are not at their usual workplace. Would you expect them to be more likely to surf some and click today
or
tomorrow when back at the usual schedule?

FarmBoy (I wonder if Arnold Ziffle had a computer?)

keyplyr

10:06 pm on May 29, 2017 (gmt 0)

Everyone's site is different, but my stats are...

During the week, visitors mostly (50-60%) come from desktop work computers

During the weekends & holidays, visitors mostly (50-80%) come from tablets & mobile phones

Traffic is usually lower on holidays since many will be busy with activities other than surfing the web.

tangor

7:25 am on May 30, 2017 (gmt 0)

farmboy ... they click when they click. If we could predict that with certitude we'd all be bazillionaires and someplace other than Webmasterworld, ie, yacht in South Seas, Moon, heck on a river fishing for bass. :)

I tend to look at the calendar hanging on the wall beside my desk which shows seven days a week and notes when holidays occur. I also observe the weather outside as the pages flip on the calendar as that affects what folks do, to. Sometimes it is as simple as when it is day or night in any part of the world (that I am interested in clicks coming from).

Arnold Ziffle, however, viewed the world (and probably the web and clicking if introduced to such) as "it is what it is when it is, no matter what is".

G and the rest of the tech world are expending zillions of lucre trying to figure out the same thing. So far the magic number has not been found ... but they (and we) have learned how to document what AIN'T happening when we want it to happen. :)

(Aside: part of above is satire, the rest is just plain common sense. People click when they are awake and in control of, or seated at, a device that will allow them to click. Usually daytime.)

Long term metrics make more sense than trying to figure out minute or hourly.... unless you have the traffic and ability to track BILLIONS of same each second. That might give a different look at things which has nothing to do with any single website.

Obviously I am not a fan of micro-managing clicks on an hourly basis, but have dealt with it over months of time and drawn reasonable data/conclusions.

As regards the SPECIFIC in the OP (federal holiday) I truly hope that NONE of those "federal employees" are clicking anywhere other than their government biz! As a taxpayer (usa) I'd be a bit miffed if they were using gov machines to surf the web on my dime!