I don't know if this is the same for you, but visitors from Bing/Yahoo are earning me 20% more than visitors from Google. "Unfortunately", 80% of my traffic is from Google.
Is the traffic generated by Yahoo/Bing of a better "quality" than Google?
NickMNS
8:32 pm on Mar 1, 2017 (gmt 0)
I am not seeing that,but I get a very few visitors from Bing, less than 1%.
The one thing I have noticed is that coverage for Bing users is 94% vs 73% for Google (ad-balance is set at 70%).
The reason for this is that 78% of bing users are on desktop, as compared to 35% from Google.
Dimitri
9:21 pm on Mar 1, 2017 (gmt 0)
Also, it looks like Bing users are mostly coming from the USA, which can explain better performances and fill rate.
