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June 2016 AdSense Earnings and Observations

         

RedBar

3:51 pm on Jun 1, 2016 (gmt 0)

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The meteorological first day of summer for us in the northern hemisphere, let's hope that Google decides to brighten up our days!

Ironside

5:38 pm on Jun 28, 2016 (gmt 0)

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@Avalon how do you advertise on Facebook like we do with AdSense?

avalon37

6:03 pm on Jun 28, 2016 (gmt 0)

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@Ironside. I think you are asking how do you become a Facebook Ads publisher. Meaning ads that advertisers pay for on Facebook can also show up on your site. To get more information, do a Google search for "facebook audience network".

kireb

11:14 pm on Jun 28, 2016 (gmt 0)

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Very high RPM for me the last 2 weeks, making June 2016 almost as good as 2015. Hope this trend will pull through for the rest of the year.

Ironside

11:25 am on Jun 30, 2016 (gmt 0)

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Looks as though June's earnings will just encroach into the second segment of £xxx, slightly more than May's earnings.

I've been experimenting with a few new units, especially 336 x 280 which I have located in between the last couple of paragraphs at the end of my documents. Unfortunately it doesn't look as though this is going to be very profitable so I think I may just go back to creating a 300 x 600 unit on all my larger articles as this seems to be one of the best performing ads. It's amazing really, a couple of years ago any AdSense units placed at the end of the article would do really well, nowadays you get hardly anything from them.

I'm really hoping that Google will come to realise that mobile has killed the earnings of a lot of us. It's almost certainly the case with me, I would put money on it. I think they are addressing the problem by creating page level ads. To a certain extent they are helping a little, but is going to have to be a lot better before I get back to anywhere near the earnings I was getting a couple of years ago. But, getting people to click on our ads is probably the hardest thing to achieve.

RedBar

3:28 pm on Jun 30, 2016 (gmt 0)

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At least I've made the minimum payout level, in actual fact the past few days have picked-up a little to get me there.

I'm really hoping that Google will come to realise that mobile has killed the earnings of a lot of us.


Is that a statement or a hope that Google can do something about it?

I just wonder if some sites owners ever try their sites on smaller devices, many are a complete mess even when they're supposed to be responsive.

On my fully-responsive sites I only use their responsive ad at the end of each article, this works and displays fine, however I also experimented with it at the beginning of each article and it took up the entire screen above the fold which is surely against their TOS?

I tried the 300 x 100 at the beginning of articles which looked fine however it had a very low CTR but looked stupid on a desktop screen ... surely others have experienced a similar frustration?

koan

6:30 pm on Jun 30, 2016 (gmt 0)

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Redbar, that's why you pick a responsive ad unit and control yourself its size according to the screen resolution with a few simple CSS rules to best fit your layout. You can even decide not to display anything (display: none;) for certain dimensions. Most of my important Adsense ads are like that now:

[support.google.com...]

Squarix9

2:29 pm on Jul 1, 2016 (gmt 0)

10+ Year Member



June had a very slow start, but finished strong in the last week. Overall, it came in about $100 less than last month, but still good. Here's to a great July! :-)

Mentat

7:17 pm on Jul 1, 2016 (gmt 0)

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Hell, for me it's a slow July start...

Ironside

8:30 pm on Jul 1, 2016 (gmt 0)

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@Red bar :-) I wish, no, just sounding off with frustration as I think I'm at £1.52 p so far today.

Obviously there are quite a few people on here who are doing really well with AdSense. I wonder how much of the money comes from desktop and how much comes from mobile? I used to earn up to £700 when the majority of my traffic came from desktop, now that's done a complete switch and the majority of my traffic comes from mobile which has seen earnings plummet. The amount of visitors I get hasn't dropped an awful lot so I am not convinced that is the problem. It has got to be due to the amount of people who now use my site from a mobile device, the can't be any other reason why earnings are so dire.

If you think about it, even the largest mobile has still got a very small screen which is going to push all ads in between paragraphs. So if somebody is scrolling up and down quickly the chances are they're going to miss an ad. If they are reading with interest then they are going to ignore the ad. But if you have a large monitor in front of you that means you don't need to scroll so much, a large AdSense unit will probably catch your eye more

breeks

10:23 pm on Jul 1, 2016 (gmt 0)

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Passed the threshold to get paid for July so I guess I can not complain.(too much)

RedBar

11:41 pm on Jul 1, 2016 (gmt 0)

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Someone else needs to start the July thread.

After some 10,000+ posts under various monikers ... goodbye WebmasterWorld!

kireb

1:17 am on Jul 2, 2016 (gmt 0)

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Numbers are in June clawback 1.5% .

Compared to June 2015:

Overall traffic up 1%
Earning down 3%
Desktop: 88%

Pretty impressive numbers for June compared to the first months of this year.
I'm gonna drink one on this.

June, July and August are my traditionally lesser months, due to the school holidays, but June 2016 was very decent.

romerome

1:18 am on Jul 2, 2016 (gmt 0)

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It looks like revenue and clawback is posted. I saw a slight increase in clawback.

trebuchet

3:42 am on Jul 2, 2016 (gmt 0)

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June 2016 summary:
Traffic up 30%
Clicks down 12%
RPM down 10%
Earnings up 25%
Clawback 1.5%

Ironside

10:21 am on Jul 2, 2016 (gmt 0)

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June earnings were slightly more than Mays, so I'm hoping that my finalised will also be slightly more than what I got in May. However, July has got off to an absolutely dismal start. Probably the worst in several years.

kireb

12:41 pm on Jul 2, 2016 (gmt 0)

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4th of July in the States

netmeg

1:57 pm on Jul 2, 2016 (gmt 0)

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July started out with a bang for me.

nomis5

4:06 pm on Jul 2, 2016 (gmt 0)

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After 10,000+ posts RedBar you deserve a round of applause. You have contributed much to this forum over the years and thank you very much. Hope your real life business continues to go well.

One request? List the monikers you have used over the years.

MrSavage

10:11 pm on Jul 2, 2016 (gmt 0)

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Trending upwards.

ianevans

6:05 am on Jul 3, 2016 (gmt 0)

10+ Year Member



Horrendous month for me. I thought I was doing fine last month. That is, until I looked at my account today and saw that 72% (yes, that's seventy-two) of my earnings were debited for invalid activity. I've never seen anything like that before. Been scouring my analytics for signs of bot activity and trying to read as much as I can on clickbombing.

Any pointers to useful articles/threads are appreciated.

netmeg

1:11 pm on Jul 3, 2016 (gmt 0)

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It's a very long thread, but it's pinned to the top of the forum for a reason - worth reading the whole thing.

[webmasterworld.com...]

ianevans

4:08 pm on Jul 3, 2016 (gmt 0)

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I'll brew a pot of coffee and start reading.

romerome

5:30 pm on Jul 5, 2016 (gmt 0)

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ianevans. Were you ever able to figure anything out? If you Publisher and then Publisher Pages in analytics for this month it might be interesting to see if any pages have unusually high rpm's or ctr's.

ianevans

6:23 pm on Jul 5, 2016 (gmt 0)

10+ Year Member



romerome,

Just looked at last month's report in Analytics.

Average CTR for the site is: 0.91%.

Looking at some lower traffic pages (old news, some biographies), I see one page with a 300% CTR (!?!) and a bunch with 50 and 25%.

romerome

8:03 pm on Jul 5, 2016 (gmt 0)

10+ Year Member Top Contributors Of The Month



I know all niches are different but .91% seems a little high. I see pages with really high ctr that are low volume (under 5 clicks or so). I think that is statistical noise. I would check your top pages (sort by clicks) and see if any of those have high ctr or abnormally high ecpm. I would check this month since last month's data might be altered since the clawback happened.

Do you have support for email or chat with adsense? Usually I would avoid talking to them since you could get a manual review. But with a 72% clawback the risk/reward might favor contacting them. Since if you get banned your chances of getting any feedback is essentially zero.

I dont know what the threshold is for chat support. For email support the threshold is $25 dollars a week on a consistent basis.

What are your traffic sources? Google search, facebook, paid traffic.

ianevans

8:49 pm on Jul 5, 2016 (gmt 0)

10+ Year Member



The top five pages by clicks have CTRs of 3.49%, 0.4%, 300%, 14.81% and 21.05%. That's crazy.

I really don't get this and it just started in June. Again, just two regular ads: a leaderboard and a skyscraper, plus the new mobile page-level ads (the vignette and the anchor). In June 49% is US traffic (lower than usual). Second place is 9.93% Russia...okay, that's usually the spot held by Canada or the UK. It's a purely English language site and Russia is usually never near the top 10. It seems to have moved into the top 10 in the last three months.

Could that be the source of my issues? Besides using DFP, is there any way to block Adsense to Russia? (We're just using the code straight in our templates.)

romerome

12:29 am on Jul 6, 2016 (gmt 0)

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Russia being number 2 at 9.93% certainly seems fishy. And the CTR's for your top 5 pages look pretty suspicious as well.

You can block a country if you have a CDN like Cloudfront but I have not done that before. Also there is a way to do it using Apache but I am pretty sure it requires root/admin access.

But you can certainly block by ip address. I would start off by getting your log files and looking at hits to the page at 300% CTR. Hopefully you will see the page getting pounded by a few IP addresses and can block those.

I assume the RPM's for those pages are crazy high as well?

ianevans

5:06 am on Jul 6, 2016 (gmt 0)

10+ Year Member



Yep. As for the access logs, I followed an nginx performance tip ("reduce writes") and only save error.logs. So I can turn them on now, but that won't help me decipher June. :-(

Right now I'm thinking of doing some geoip scripting and not serving the ads to IPs from Russia. and Hong Kong (there seems to be some fishy numbers there too.) That way they can still see the pages, but I can avoid the clickbombers in those areas.
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