Google Analytics and native network revenue

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Google Analytics and native network revenue

arbking

10:52 pm on Apr 6, 2016 (gmt 0)

Currently have GA setup with adsense and able to see adsense revenue by utm source which works amazing. But I am also monetizing with other ad networks

Is there anyway to see revenue of other ad networks within GA by utm source (ie native networks like Taboola, SSP like rubicon). It seem as if GA has a spot to toggle between adsense and other networks on the behavior>publisher>publisher pages section - [screencast.com...]

If there's no out of the box way within GA, what do pubs use to see ad revenue by utm source through different ad networks?

[edited by: engine at 8:04 am (utc) on Apr 8, 2016]
[edit reason] stats removed [/edit]

engine

3:17 pm on Apr 12, 2016 (gmt 0)

I don't run other networks, so have never tried this.

I wonder if someone else has tried this?

romerome

11:55 pm on Apr 14, 2016 (gmt 0)

I might be missing something. Are you wanting the revenue numbers from taboola inside of GA. I think to do this Taboola would have to send the revenue numbers to GA through some kind of interface.

The only reason you can see adsense is because you can connect GA and adsense to talk to each other. I don't think there is way to get Taboola and GA to talk to each other.

That said it would be useful.

arbking

12:59 am on Apr 15, 2016 (gmt 0)

@romerome yes I'd love to see Taboola or any of my native network revenue in Google analytics.

Or perhaps a different platform that shows Adsense revenue and native network in one interface.