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February 2016 AdSense Earnings and Observations

         

RedBar

9:47 am on Feb 1, 2016 (gmt 0)

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January was a mighty rollercoaster for many, surely February won't continue in the same vein?

Ironside

10:23 am on Feb 25, 2016 (gmt 0)

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Red bar here as well this morning. Yesterday wasn't too bad, no complaints here.

Mentat

10:31 am on Feb 25, 2016 (gmt 0)

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well, well...
Since Monday, my Adsense account is getting signs of good wind!
CPC is almost "normal" and I see the same trend on all targeting types (this cannot be something natural): Contextual, Interest Based and Placement!
The problem is that is not sticking, is going down again, each day!

On the same time, my Adx account is still in the limbo zone!

netmeg

12:02 pm on Feb 25, 2016 (gmt 0)

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Still maintaining at one ad per page; fewer clicks but much much higher epc.. Still some inflated pageviews, but nowhere near as many. Interesting. I wonder if it will last.

Rasputin

12:27 pm on Feb 25, 2016 (gmt 0)

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So far today, 10k real pageviews and 12k fake pageviews. So not resolved here in France at least.
epc unchanged from normal

RedBar

1:34 pm on Feb 25, 2016 (gmt 0)

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Fake PVs still way up for me with EPC horribly down with, from what I've seen, mostly unrelated ads for stuff I've never heard of nor would unlikely ever need!

nubchai

2:16 pm on Feb 25, 2016 (gmt 0)

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@netmeg did you go with a single banner ad or sidebar? I'm tempted to try that next month as a test.

netmeg

3:45 pm on Feb 25, 2016 (gmt 0)

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Responsive ad in the leaderboard spot. Mostly it serves as 728x90 on desktops and 300x100 on mobile.

RedBar

4:27 pm on Feb 25, 2016 (gmt 0)

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Awesome G, zero clciks from the USA today, wtf?

breeks

5:05 pm on Feb 25, 2016 (gmt 0)

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Well, I am ahead of last month, and this is a short month.

I guess any improvement is good these days.

Still way down from previous years.

RedBar

8:14 pm on Feb 25, 2016 (gmt 0)

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Still no USA clicks for me, hey ho, new low!

trebuchet

9:47 pm on Feb 25, 2016 (gmt 0)

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I've had some time to scrutinise things in the last 24 hours. In my case at least, downturn in earnings is due to low EPCs and a horrendous CTR. A study of raw clicks in Analytics/Statcounter shows why. Google is paying raw clicks at a rate of about 15 per cent. This means that more than five out of every six clicks are freebies, they earn me nothing.

It's also remarkable how consistent CTR and RPM have been since late January. Even with considerable fluctuations in traffic, they've remained fairly constant. I'm not big on conspiracy theories but it's like Moses has come down from Mount Sinai with two more commandments, "Thou shalt have no CTR greater than 'x'" and "Thou RPM shall be below 'y'".

jbayabas

11:51 pm on Feb 25, 2016 (gmt 0)

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It's also remarkable how consistent CTR and RPM have been since late January. Even with considerable fluctuations in traffic, they've remained fairly constant.


I'm seeing this too, which convinced me than ever that Google is stealing from us. Oh well..

ember

1:56 am on Feb 26, 2016 (gmt 0)

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They aren't stealing. They are protecting the advertisers. Without advertisers, the entire thing collapses. Google and us with it. And why would traffic fluctuations cause an increase or decrease in CTR?

netmeg

2:24 am on Feb 26, 2016 (gmt 0)

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Statcounter isn't accurate. It reports clicks that AdSense doesn't, and then AdSense reports clicks that don't show up in Statcounter. Even Statcounter says it's just a guess.

Ironside

11:39 am on Feb 26, 2016 (gmt 0)

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Brilliant day yesterday, 82 clicks and earnings were well above my normal average. Today page views and impressions are completely inflated. However, not worrying too much because it doesn't seem to affect my earnings

nubchai

3:21 pm on Feb 26, 2016 (gmt 0)

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@ Netmeg. Thanks. I may give it a try.

RyuUK

6:49 pm on Feb 26, 2016 (gmt 0)

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Got an 8 year AdSense achievement notice today when I logged in. Would have been nice if not for today being the lowest earning day of the month. I don't know what it is, but every now and then Friday seems to pull out these shockers.

dahri

6:52 pm on Feb 26, 2016 (gmt 0)

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Hello,I have blog on blogger,last days I have fall with page views.Yesterday On Blogger I had 15 000 page views and on adsense I had 8000 page views.Today on Blogger 14 000 page views,on Adsense 7000 page views.Many peoples have this problem.Why? Please Reply!

Mentat

8:09 pm on Feb 26, 2016 (gmt 0)

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Adsense is beginning to be nonSense in a lot of ways:
- clicks
- payment
- views

It's like something that is just partially related to your site!

I see a lot of unnatural moves in the past two years.

dahri

8:36 pm on Feb 26, 2016 (gmt 0)

10+ Year Member



My earn is great,but this problem is new.I have adsense acc 1 year ago and i don't have this problem until yesterday.I'm so angry because of this problem! Sorry for mistakes i don't speak English professionally.

C0DeZeR0

8:38 am on Feb 27, 2016 (gmt 0)

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Red Bar many times with low earnings as usual

trebuchet

11:33 am on Feb 27, 2016 (gmt 0)

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Statcounter isn't accurate.

It's not so inaccurate as to discount its reporting.

It reports clicks that AdSense doesn't, and then AdSense reports clicks that don't show up in Statcounter

That's an impossible conclusion to draw unless you're privy to Adsense's click processing regime and raw clicks, both paid and rejected.

netmeg

1:41 pm on Feb 27, 2016 (gmt 0)

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Not really, if you do a very controlled test on a page with very controlled traffic. I've done that periodically since StatCounter announced they could track AdSense exit links. They can't.

nosf009

3:11 pm on Feb 27, 2016 (gmt 0)

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Sup, everyone!

I just registered to pitch in, as I'm reading these forums since few weeks back.

I'm about 8-9 years old adsense publisher, can't really recall, but really a long time. Had ups and downs, but ever since approx 2012/2013 - down the hill. Of course not only because of less traffic which was a direct consequence towards me going in mobile apps later and all, but when I look at average rpm of average site on 1k visits now and then, It's bitter as hell. 70% down total. Mobile is pretty much the same when it comes to unusual #*$! like - having 100 people online for hours and not making more than few cents in random period of days.

I tried to talk to these people but found no use.

So in order to share a bit of frustration and since I found direct correlation - here's a fun exercise:

1. Visit this link, and choose 5y time span.
[google.co.uk...]

2. Make a screenshot

3. Paste into paint or any image manipulation, and then "flip horizontally".

TADA - you should basically get your revenues graph for same period.
Coincidence? Hardly.
Basically, ever since these robberies started, at least I'm glad to see Google isn't hungry and is doing good.
It really means a lot to me.

#*$!s!

Excuse my language please.
Cheers.

trebuchet

12:18 am on Feb 28, 2016 (gmt 0)

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Not really, if you do a very controlled test on a page with very controlled traffic

Even a focussed test is not going to tell you everything. If an exit click is reported by Statcounter but not shown by Adsense, it's impossible to know whether it's been erroneously reported or rejected by Adsense. There's also the question of when clicks are reported by Adsense. As has been discussed, sometimes it happens hours or even days later.

In my experience, the trend in the last couple of months is that raw clicks reported by Statcounter have remained at a fairly constant level, while Adsense's CTR has tumbled. People can draw their own conclusions about which is to blame.

Whatagreatdayitis

1:40 am on Feb 28, 2016 (gmt 0)

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The delayed earnings notice (red bar) has lost its reason to exist. It used to mean something, but now it doesn't. Unlike years ago when they first started to use it, there's really no difference between the shown amount that is delayed and then the updated amount, absent the red bar. Why bother with it?

RedBar

10:41 am on Feb 28, 2016 (gmt 0)

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Since 20th February my earnings have been down 33% and much of that is down to my US EPC value therefore I'm having an AdSense cull on Tuesday 1st March.

Any of my sites that has not earned the equivalent of a bottle of my favourite beer in the pub in the entire MONTH will have AdSense removed.

At the moment this is looking like 6 sites and to put it into prespective this means sites that cannot earn even 17 cents a DAY even though they are niche widget and have decent enough traffic that even a year ago they would easily earn that precious bottle.

To be honest I thought AdSense would have been gone from all my sites by now however the writing is now definitely on the wall. I'll not need to worry about ad blockers:-)

Samanthatouch

3:00 pm on Feb 28, 2016 (gmt 0)

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TLDR: Does Adsense count an impression even if the visitor is employing an adblocker that prevents the ads from displaying in the browser?

What I mean is if I am using an adblocker and I visit a page with adsense ads on it, does adsense count the impression even though I do not see the blocked adsense ads? I would not be surprised if they have a technique for seeing a visit even if adsense is being blocked.

We have been concerned about adblockers for some time now and noticed an explosion of adblocker use on mobile devices in the 4th quarter of last year. At the same time we noticed our RPM begin to drop to the lowest it has been in 13 years. Down about 30-40%.
If adsense is counting impressions of visitors with adblockers I think the mathematics would work out that RPM and CTR would decrease even though the RPM and CTR of visitors without adblockers remains the same.

-Crazy unsubstantiated off the wall theory here that I do not neccessarily believe ...
If this is the case, and that is a very big tinfoil hat wearing IF, does that mean a decision was made that it is better for adsense to show a number of impressions consistent with what other analytic software and logs show for the site AT THE EXPENSE OF showing a lower CTR and RPM?
As opposed to showing lower impressions and having to publicly give a way for all webmasters to EASILY see the direct effect of adblockers on their site and more specifically on Google's revenue from publishers in the adsense program?

RedBar

4:10 pm on Feb 28, 2016 (gmt 0)

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Does Adsense count an impression even if the visitor is employing an adblocker


I'll try and test that now, I have a site with ads that has so few visitors I should be able to tell.

RedBar

4:29 pm on Feb 28, 2016 (gmt 0)

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I'll check AdSense over the next hour to see what has happened however one thing I do know immediately is that when using Firefox and under Privacy, Request that sites not track you and Use tracking Protection, that Statcounter obeys and the pages visited are not recorded.
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