Does anybody here do this? And if so...how do you track adsense clicks in DFP. I can't seem to figure out how it is possible to track clicks, I know it used to be but it seems like Google removed the option. Any help is appreciated.
scottb
2:18 pm on Jul 8, 2015 (gmt 0)
Yes, quite a bit. Click on Reports and Monthly Network Performance Report. Give the query a name. Scroll down to the bottom, and you should see various options checked. Check or uncheck the ones you want including clicks and CTR. At the bottom, click on Save Query and Run Report.
mgojob
5:38 pm on Jul 8, 2015 (gmt 0)
hmm...really? That will accurately track adsense clicks via DFP?
Really strange how Google has no documentation regarding this whatsoever.
scottb
6:50 pm on Jul 8, 2015 (gmt 0)
Yep, I do it all the time. I often have to figure out on my own how to do certain things in DFP because the documentation isn't available.
mgojob
1:32 am on Jul 10, 2015 (gmt 0)
thanks man...I've been running adsense as a line item, I assume for this to work you have to use the adsense inventory / override feature in the ad unit itself?
scottb
11:21 am on Jul 10, 2015 (gmt 0)
Yes, correct. Just turn it on and AdSense will fill all unused inventory. Then you can track the AdSense performance for each ad unit.
