Responsive Ad Units Have HORRENDOUS CTR?

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Responsive Ad Units Have HORRENDOUS CTR?

Calum_Jones

10:35 pm on Jun 3, 2015 (gmt 0)

I trialed responsive units on my site a few times now and honestly the CTR is the worst out of every unit I have ever used in 3 years. My usual CTR on ad units is around 1%. With responsive units the CTR is 0.08%.

I want to use responsive ads but I also don't want to get a few cents per day. Do they perform horribly for everyone? If so why is Google trying to push them by giving incentives like the ability to use display:none on them and special exceptions and talking them up like they work fantastically on mobile and tablet?

netmeg

4:06 pm on Jun 4, 2015 (gmt 0)

No they don't perform any differently for me.

RedBar

4:18 pm on Jun 4, 2015 (gmt 0)

They perform better for me.

Calum_Jones

3:38 pm on Jun 5, 2015 (gmt 0)

Is there anything you are doing differently with them? Or are you just using the barebones default code?

netmeg

3:48 pm on Jun 5, 2015 (gmt 0)

I haven't modified their code. I do use channels, that's about it. (And when I went all responsive, I used at least one of the same channels I used before, so I'd have the history)

born2run

9:31 pm on Jun 5, 2015 (gmt 0)

Hi netmeg, could you explain why you use Channels? An example would be nice. Thanks!

netmeg

12:52 am on Jun 6, 2015 (gmt 0)

There's lots of information in this forum on channels, some of which I have supplied myself. I suggest you use the search. I have spent a lot of time answering questions and prefer not to keep answering the same ones over and over.

born2run

2:19 am on Jun 6, 2015 (gmt 0)

No worries thx!

Stompin

2:43 pm on Jun 6, 2015 (gmt 0)

I switched my main site and the ads to responsive 2 months ago and its shocking, used to get upto 3% now its 0.5% CTR. I can't see channels helping that much but I have added the responsive ad to my channels and will give it a few days before putting rectangles or banners on it.