Forum Moderators: martinibuster
the fact that the usage of such software is growing exponentially.
IMHO ad blindness, subliminal ad blocking might be a better description, is the major reason, I know I do it and I know lots of other people who do it.
Exactly, this is just the maturing of the web. Users are learning what ads look like and how to automatically ignore them.
I think a lot of ad blindness is caused by ad excess.