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February 2015 AdSense Earnings and Observations

         

Mentat

9:19 am on Feb 1, 2015 (gmt 0)

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January 2015 was not a great month for many.
February it's a short month.
On 2nd of February in US is the NFL Super Bowl and we all know that dreaded 14.02... :(

First day of February had a very low payment for me, the second seems to be worse.

Let's home Springtime is near...

MrSavage

7:17 am on Feb 24, 2015 (gmt 0)

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Horrific.

Mentat

11:50 am on Feb 24, 2015 (gmt 0)

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Saturday Bad, Sunday Horrific, Monday Okish, but Page Req is going down each day.

For me feels like Panda is back!

AlexB77

5:43 pm on Feb 24, 2015 (gmt 0)

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@Mentat, no Panda is not back yet, well at lest I hope so, but there are reports about Google applying "This site may be hacked" to SERPs. I could PM the link to you. Also, February is actually really great for me, I have had only 2 not so good days last weekend, but the rest is very good. I am already over January and it looks like I am going to hit mid of £0,000.00 this month

chocobo

6:35 pm on Feb 24, 2015 (gmt 0)

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yeah, february is being very kind to me, as well. fingers crossed.

Mentat

9:29 pm on Feb 24, 2015 (gmt 0)

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No problem with "This site may be Hacked", but today I really hope to see a "Red Bar", as my reported Pageviews are lower than Weekend!

MrSavage

11:50 pm on Feb 24, 2015 (gmt 0)

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In my Adsense world, things are seriously (insert profanity here) up.

magician

6:36 am on Feb 25, 2015 (gmt 0)

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CTR dropped drastically on Tuesday! Almost half of the normal. Anyone else experiencing this?

RedBar

11:01 am on Feb 25, 2015 (gmt 0)

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WTH happened Tuesday?

I've had days of inexplicable lows however yesterday did the opposite with my highest day since Google's image grab of a couple of years ago, so:

Highest day of the year at 230.5%
Highest EPC of the year at 173.9%
Highest RPM of the year at 239.8%

Clicks 136.7%
CTR 138.1%
PVs were actually down at 96.2%

Delving at bit further:

USA EPC 286.2%
Tablets highest-ever day at 529.2% & 51.7% of overall earnings
Tablets highest-ever EPC at 228%

Whatever happened, I like it, however in 11 years I've never seen such "out of average" numbers.

SEO2Go

1:10 pm on Feb 25, 2015 (gmt 0)

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I removed Adsense from my sites yesterday after 12 years. Google, it's been real and it's been fun. But it hasn't been real fun. In a way I feel refreshed. I look at this as a new start for my websites.

Mike343

2:25 pm on Feb 25, 2015 (gmt 0)

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Tuesday was in the toilet for me, hoping today is better.

RedBar

3:21 pm on Feb 25, 2015 (gmt 0)

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Red bar please, CTR 25% of average, what on earth are they doing?

Mobiles with 70.6% of earnings so far today!

sabrebIade

4:51 pm on Feb 25, 2015 (gmt 0)

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If I had a better alternative AdSense would be gone now.
Amazon doesn't do anything for me usually until around October

RedBar

6:53 pm on Feb 25, 2015 (gmt 0)

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Still stuck, PVs up 50% yet clicks have not budged by one!

venti

8:23 pm on Feb 25, 2015 (gmt 0)

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Terrible, terrible, great, terrible, great, great, terrible. They have to be testing something, right?

netmeg

9:22 pm on Feb 25, 2015 (gmt 0)

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They're always testing something. Always.

breeks

9:27 pm on Feb 25, 2015 (gmt 0)

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Has been a good month up until today.

RedBar

9:57 pm on Feb 25, 2015 (gmt 0)

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Banjaxed, totally banjaxed unless they're storing my clicks somewhere for a nice overnight surprise!

Mike343

10:29 pm on Feb 25, 2015 (gmt 0)

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Seeing the same thing, clicks seem to be way down today.

RedBar

12:17 am on Feb 26, 2015 (gmt 0)

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Just like yesterday was an unexpected high, today is way out of kilter for me with clicks from only five countries and still the lowest CTR of the year...this programme is so, how do I put this politely, fubard beyond recognition!

Mentat

9:44 pm on Feb 26, 2015 (gmt 0)

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Today good pay, but Page views are lower each day :(

devGirl

1:17 am on Feb 27, 2015 (gmt 0)

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I've also been a lurker (for a long while) and now have to speak up. Been an Adsense partner for over 10 years and we plummeted after Jan 1st. We're making about 40% of our average monthly with no change in traffic or impressions.

Whether we send them a million impression or half that, we make the exact same daily amount. That's what I don't get. The cpc adjusts accordingly.

We've been told it's seasonal (no) and that they changed the way Adsense counts false clicks on mobile (possibly). All I know is that it's really hurt our business and theirs, since now we are diversifying to other networks. Too bad, too, it had been a good relationship.

MrSavage

7:00 am on Feb 27, 2015 (gmt 0)

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I'm spitting venom right now so I'll hold off on expressing my disappointment in what has become webmastering. If I'm spitting venom in a couple days, I'll apologize in advance for my next few posts.

MrSavage

7:23 am on Feb 27, 2015 (gmt 0)

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Okay, here is my bitch right now. There is no transparency to what we make now vs. what others make now. We can just sit here and report to each other.

Here is my biggest issue. Google can very very easily say how the Adsense publishers are making out. They can see payouts this year, say for Jan 2015 to Jan 2014 to Jan 2013. They know exactly how crummy or not crummy this is becoming for a majority of people.

Yet there is silence. We can get a hint from investor calls and trends about prices per click. However, that conscious part of this is what is really bugging me. I know that I'm not alone on this and I also know that there will be a core of publishers who are sailing along lovely. However, how about stop keeping it all such a secret so I can just get over this and realize that for once, this sucks and it's not JUST ME!

I would like Google to let me know that my experiences as of late is the best it's going to be unless I can establish tidal waves of traffic. I can imagine if I'm working there, and I see the cheques going out, and I've seen the cheques going out over the past couple years, I might just be thinking wow, a lot of people are taking a hit here.

But instead, we just sit here talking daily this and that without any clarity. Adsense in your city? Yeah, that might be timely, but I think being there, you could likely see the expressions on most peoples faces. Sure, we can't publish what we make. Yeah, okay.

Mike343

10:07 am on Feb 27, 2015 (gmt 0)

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I hear ya, I have been hit hard by this. Brought in the same amount for 3 years straight then boom all of the sudden I am only able to get 15% of that...

No traffic change and all the support people can tell me is that all of the sudden I have invalid traffic from foreign countries, no I don't think so. Even after filtering certain countries out with DFP I don't see a dam difference.

RedBar

10:36 am on Feb 27, 2015 (gmt 0)

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So Tuesday I had a good day, Wednesday and Thursday combined only made 64.4% of Tuesday!

I had one site yesterday with a 0.14% CTR, that was 8.3% of its average.

Yet again I have seen from the USA a new record low Clicks and CTR at 20.2% of average...nope there's absolutely nothing wrong with this programme for some people, for others like me it is developing into the biggest load of BS ever and that BS is coming from MV ostensibly clawing back supposed invalid clicks and sticking it straight into their account and amassing more cash.

marsradio

12:06 pm on Feb 27, 2015 (gmt 0)

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I've also been a lurker (for a long while) and now have to speak up.


Glad I'm not the only one, devGirl

The only thing I can think is that advertiser dollars are dwindling. So, when their daily budget runs out, we stop getting paid or maybe their ads become cpm ads. Who knows?
In addition to being a publisher, I'm an app developer and Website developer. I manage clients' apps and sites. Those who have Adsense on their Websites are becoming very frustrated. One, a major market media outlet, is pondering having me pull Adsense off all of their online properties. Mind you, these folks were bringing in high 5-figure monthly earnings just from Adsense 7 to 8 years ago. I'm Advising them to stay with Adsense for now. But, if things don't pick up and soon, I may have to change that advice. It's getting to where they would rather either have less ads on their properties or just give bonus displays to their direct-sale clients instead of what they see as giving their space away to G for peanuts. I can't blame them. I get paid either way, so what do I care. I can only advise them as to their best interests.

nubchai

2:30 pm on Feb 27, 2015 (gmt 0)

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I think they have a new algorithm or tool that's invalidating not only bad clicks but good clicks as well. I guess when they invalidate the click, they return the money to the advertiser but the advertiser still gets the traffic. So I'm sure Google is still making money. I think many publishers will be leaving the program if this continues.

MrSavage

3:18 pm on Feb 27, 2015 (gmt 0)

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I've also wondered out loud at time whether it's a better PR move to let something die on the vie rather than delivering the final blow yourself. I swear I've been at a workplace with a lousy boss who made the environment so bad, that they wanted me to leave, or at least that was the ultimate intent. My moral was not a concern because it was the end game.

My point is, because there are total reporting restrictions, we can be a bunch of idiots only guessing what the situation is. And by no means am I painting the whole canvas with the same stroke. I realize it's still fantastic for some. It's only the people within that company and division who know the story and keeping that situation under wraps and in a cloud of mystery is why conscious is such an important human trait. Right from wrong. I just simply want to know if this is as terrible as I sense it is and whether this is it. As in it's not going up from here, but this is the "new" average.

It's bigger though than just a cheque. It's the fact that people will close out their sites, their efforts and their contributions to the web. Adsense meant and still means a lot to myself and others. Obviously. But if it's as bad as I think it might be right now, then out of respect for me, tell me, and I can plan on shutting down and closing out a great number of efforts. Unfortunately, it's going to kill off a portion of the web but that is exactly the effect of the past few years is having.

devGirl

4:49 pm on Feb 27, 2015 (gmt 0)

10+ Year Member



a major market media outlet, is pondering having me pull Adsense off all of their online properties.


Seriously, this can't be good for G's business unless they want to secretly "Kill the Tail" and don't know how to do it without a lawsuit.

My suspicion is that more people are browsing through small screen and people don't click on mobile ads. But then why not be transparent and say that and how they are working to fix it?

Another thing is that G has devalued adspace in the industry for years. Back in the day we used to get $10 CPM for our prime space, now they're selling it for 26 cents. Why can't Adsnese create a floor, industry-wide of at least $1? They are (were) the leaders in the space. It's simple supply and demand. Why devalue your product until it's no longer worth anything?

RedBar

5:22 pm on Feb 27, 2015 (gmt 0)

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My suspicion is that more people are browsing through small screen and people don't click on mobile ads.


That's definitely not my experience, so far this month my tablets v desktop CTR is 165.5% and mobiles v desktop 136.1%

I think they have a new algorithm or tool that's invalidating not only bad clicks but good clicks as well.


I also feel something like this has happened. My desktop CTR yesterday was its lowest-ever, no one will ever convince me that all of a sudden my desktop clicks came in at 44.44% of average.

Today is absolutely unbelievable and, unsurprisingly, it's the USA leading the charge over the cliff with 1, yes one, click so far. Google seems to be intent on massacring my USA traffic and the clicks they do allow are, in general, way down in value.

To say the whole thing stinks would be mild but whilst some people seem to be doing extremely well, gawd knows how, nothing will change, they'll simply keep obfuscating everything.
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