So, are you seeing the latest dramatically different arrow format today? They've been messing around, they might call it testing - I wouldn't, with arrows most of 2014 and now they are about a week from their "prime" earnings time of the year. And now they introduce yet another dramatically different arrow version. This tells me they are unhappy with the performance of all the arrows formats they've been testing and now they are "desperate" for a homerun version. No company of Google's magnitude is still testing less than 2 weeks from Black Friday - just Google. Unreal. This is a classic example of "should have just left well enough alone" by Google. What fools when it comes to testing and running AdSense in general.