google keyword planner - Google AdSense - Display Ads forum at WebmasterWorld - WebmasterWorld

Forum Moderators: martinibuster

Message Too Old, No Replies

google keyword planner

makavellid

9:37 pm on Nov 14, 2014 (gmt 0)

10+ Year Member

Hi all,
Short story, I am desperately in need of building a side income to my full time job. I have an idea, and am confident I can get 500,000+ monthly visitors to my website. Problem is I will need to dedicate all my time and funds to get it off the ground.

When I use google keyword planner and group some relevant keywords into an ad or just check the keywords seperately, I am getting average cpc around $0.09 when I set the bid to $0.30 and it gives an average position of 1.5

When I set the bid to $1.30 it gives an average position close to 1 and a avg cpc of $0.50. But gives far less clicks so I don't see why an advertiser would increase the cpc budget to improve position when they are getting less clicks.

I understand this is more geared for advertisers than me the website owner but I want to use it just to get an average idea of what cpc I might get for ads displayed on my site..

My big question is, do you guys think I would be wasting my time?
If I got even $0.15 per click I would be relatively happy.

BTW my target audience are not from one of the higher cpc countries such as UK, USA, ect Some might call it a third world country.

Any answers to my question by experienced adsense users are much apreciated!
Thanks

netmeg

10:12 pm on Nov 14, 2014 (gmt 0)

WebmasterWorld Senior Member

10+ Year Member

Top Contributors Of The Month

It's not just what the advertisers bid - it's also the quality of your traffic, and how likely Google thinks it will be to convert for the advertisers. (Search for "adsense smart pricing" for more information) If you're talking a third world country, that might skew your results regardless of what any keyword planner says (and by the way I've been an advertiser longer than I've been a publisher, and the keyword planner has *never* been accurate for any keywords in my niches. I have always paid way way less)

makavellid

10:50 pm on Nov 14, 2014 (gmt 0)

10+ Year Member

ok thanks for the info ... I think the ads would certainly help certain advertisers, maybe not produce direct purchases though due to e-commerce not being as developed. I guess I will just need set aside a small budget to grow the site and get adsense approval in order to get a realistic average cpc. Just hope it's not under $.05 and there are enough clicks.

If the returns are not completely pathetic then I might try to go down other routes. Even if I somehow managed to get regular 1m visits per month then I surely could find some decent advertising space income from some business.

Thanks for the help

makavellid

11:29 pm on Nov 14, 2014 (gmt 0)

10+ Year Member

I notice that you say you have been paid way way less than the google keyword tool estimated cpc. Feel free to let me know if I would be really wasting my time!
I know it's difficult for you guys to give a 100% answer because of the way the internet works.

My end goal would be to earn $1000 / month (profit). If I achieved that on a regular basis, I would be over the moon.

Lame_Wolf

1:35 am on Nov 15, 2014 (gmt 0)

WebmasterWorld Senior Member

10+ Year Member

Top Contributors Of The Month

am confident I can get 500,000+ monthly visitors to my website

Unless you have some magic method, I very much doubt you'll get those figures for quite a while, esp if you going to get search engine traffic.

Social Media traffic aren't the best of clickers. Make sure you read the Adsense TOS inside out as you'll only have once chance with it.

netmeg

1:09 pm on Nov 15, 2014 (gmt 0)

WebmasterWorld Senior Member

10+ Year Member

Top Contributors Of The Month

I notice that you say you have been paid way way less than the google keyword tool estimated cpc.

No, that's not what I said. I said I paid way way less than the Google Keyword Tool estimated (as an advertiser). That means the publishers on whose sites my ads appeared got paid way way less.

And Lame Wolf is right about the traffic. Unless you do something that makes you go wildly viral in your first month, it's going to be a long long road to get that kind of traffic in - and if it's anything other than organically obtained, then your traffic quality will not be considered good and you will almost certainly be smart priced down heavily.

The first thing you need to learn to do is manage your expectations. If it were that easy to make even $1000 a month, everyone would be doing it.

makavellid

10:39 pm on Nov 15, 2014 (gmt 0)

10+ Year Member

ok thanks for the advise bro. I will try to focus on improving organic traffic. I know getting any money from anywhere is always like pulling teeth although I give up on managing my expectations lol

It really sucks the way some people lose their adsense account and seem to only get one chance.

I find it an enjoyable project so i'l stick with it for now and post back if get any results.

Lame_Wolf

11:56 pm on Nov 15, 2014 (gmt 0)

WebmasterWorld Senior Member

10+ Year Member

Top Contributors Of The Month

It really sucks the way some people lose their adsense account and seem to only get one chance.

I've yet to see a case where it wasn't the person's fault. They often play dumb when they ask "why was I banned?" Or "I didn't know"

The rules are fairly clear, and if you're in any doubt, then don't add adsense to the page/site.

Don't max out on the amount per page, as it can be seen as spammy, esp if the pages are short. Sometimes, less is more.

I didn't put adsense on my site for a number of years. I built up lots of inbound links from related sites and gained plenty of traffic from the SERPS.

Just remember to read the TOS and abide by it. It will be a long path you'll take, but it's better than trying to make a quick buck or try to scam it.

Good luck.

netmeg

12:24 am on Nov 16, 2014 (gmt 0)

WebmasterWorld Senior Member

10+ Year Member

Top Contributors Of The Month

ok thanks for the advise bro

heh - bro?

It really sucks the way some people lose their adsense account and seem to only get one chance.

Google is only interested in things that scale, and second chances don't scale. There's no motivation for them to give second chances because there are always more publishers to replace the ones that are potentially more trouble than they're worth.

ember

12:34 am on Nov 16, 2014 (gmt 0)

WebmasterWorld Senior Member

10+ Year Member

Top Contributors Of The Month

Why do people always assume that everyone in here is a "bro?"

martinibuster

2:00 am on Nov 16, 2014 (gmt 0)

WebmasterWorld Administrator

10+ Year Member

Top Contributors Of The Month

The keyword planner reflects Search Network data. Read the labels on the tool, it says Search Volume multiple times and in the settings you can additionally choose data for "Google and search partners". That's not display partners. Search partners.

In order to estimate your earnings you would need to have Display Network data. Display network data is vastly different than search network data. You cannot use search data to predict outcomes for the display network. Period.

Glossary
Search partners [support.google.com]

Display network [support.google.com]

makavellid

4:43 am on Nov 16, 2014 (gmt 0)

10+ Year Member

hmmm, don't really agree that second chances don't scale bro ( or sis or enemy whichever one you prefer). Everybody can make a mistake! Although I do get your point. It's probably a better system all round the way that Google operate.

Anyway, I definitely take the advise about the TOS on board.

I see that Martini buster. Maybe I went down a tunnel for a while in the way I wrote the original question .... I did have the idea that they were separate. However I find the Keyword planner useful in giving me a general overview of what I need to know and will continue to use it.

martinibuster

1:41 pm on Nov 16, 2014 (gmt 0)

WebmasterWorld Administrator

10+ Year Member

Top Contributors Of The Month

It's irrelevant to what you are using it for. Search Data reflects keyword search traffic for a particular keyword phrase and it's synonyms and the corresponding auction on the search pages. Those traffic estimates are not useful for predicting a general idea of what to expect. The Display Network auction is vastly different. It's basically the bargain bin for advertisers, which is why fat belly advertisers hang out there scraping the bottom of your display ad inventory. High value ad clickers are filtered out of the stream of visitors to your site. What's left from search is not good, hence low CTR and earnings.