This last couple of weeks I have been watching my "Platforms" performances since things seemed to be changing and I had no idea why.
Yesterday, Sunday 28th June, was very significant in that Tablets alone accounted for 52.1% of earnings plus having an EPC of 110.7% of June's average.
Obviously I still have no idea why this seemingly sudden change has happened. Mobile has been growing for me and was at about 25% yet this last week has seen it jump to 36% with both CTR and EPC better than desktop.
Is anyone else experiencing similar?