I see nothing different on the UK version.

Looks the same on mine. I just spent half the day yesterday making channels and ads for new two new sites.

What I *wish* they'd do is give us some mechanism for creating ads in bulk. Like a CSV file I could just upload with the particulars and boom, I have a bunch of ad codes. Now *that* would be useful.

... it’s quicker and EASIER to create new ad units

I don't see it.
It does the same thing, but it now takes twice the real estate to do it.
I say harder. More steps. Twice the vertical scrolling.
Do you believe what they say, or your own two eyes?

... giving you MORE TIME to concentrate on optimizing your ad space

What? Two seconds?
.

I don't see it yet.

Hey engine. Are you actually seeing these changes. Maybe this announcement was Google's June version of an April Fool's joke.

@Sally_Stitts -- Yup, two seconds is a lot if you're Google and it's 2 seconds times millions of transactions. I don't think they're capable of thinking in our scale of time and space any more though. It's not a human scale, it's a machine scale.

I see some changes. Easier? Not really. Just more change for the sake of change.

No changes here yet.

Showed up in my account today. I don't have any new ads to create at the moment, but it's there.