"You’ll get a link to send to the advertiser, where they can upload their ad and pay for the deal with Google Wallet"

Pay for the deal with Google Wallet?

Don't have time to look deeper.

Most of my reason for going direct is to not be so reliant on Google.

Agreed, so it seems odd that Adsense would offer this.

I wonder how else Googe is monetizing this service? Aside from whatever the charges are from using Google wallet, I'm assuming Google is charging some % of the agreed upon deal with the advertiser correct?

@avalon37 - I had the same question so I went to my ads and played around with the settings. Choose a site and choose and ad. It will give you a recommended price to charge which is apparently 2.5X as much as the ad placement has been earning. It then appears that Google keeps 15% for themselves and Publisher gets 85%. I'd be thrilled if I could get 1.5X as much let alone 2.5X and keep 85%. Somehow this seems to good to be true?

Some Helpful Answers:

[support.google.com...]

So I don't know enough about ad serving fees, etc. to know if 15% cut for Google is high or not.

They are taking 32% from AdSense. If I can get a higher RPM than AdSense and can keep 85% Vs. 68% then it seems like a great deal. I just need Direct Advertisers now.

Yea, that's the thing. The really *hard* part of doing direct advertising is actually getting the advertisers (which is part of the reason to use AdSense in the first place) The rest of what they're offering to do - that's not really worth 15% to me. I just got done building a whole advertising shopping cart in Gravity Forms, complete with payment processing and everything. Took me two days. I have some advertisers, and now I have to go get more - that's the part I'd pay for.

I'd pay for someone finding me more direct advertisers, too. That takes a LOT of time and effort. The rest I can do myself.

Does anyone know if it allows you to target your direct adsense deals via country or do you have to sell an ad unit space to the whole world?

You sell the space for an entire day so however much traffic from wherever is what the advertiser gets.

I wonder how else Googe is monetizing this service?

Hum, my first thought was that google would now have a connection with a new advertiser and could eventually market other sites (possibly competing sites) to this this advertiser. I'm not saying that is their intention, but we've all seen what happens after they've amassed enough data in an area.

Although, with more options made available this could become a viable publisher tool.

My site is too regionally dependent to have one advertiser hog one adunit for the entire site, unless they were a national company. I'd need to be able to break it down.

I got a survey from Google a number of months back that asked how I'd feel about a Google direct ad program (or classified program, or something along those lines). Possibilities ranged from "You sell the ads, Google serves them for a small percentage" to "Google sells and serves the ads for a higher percentage." (I'm paraphrasing the survey questions.)

I liked the idea of a program where Google did the selling (even at a cost of 35% or so), and I wished they'd gone that route. The program they came up with sounds like more bother than it's worth, for both the advertiser and the publisher.

I wonder if they will put any restrictions on the kinds of ads. For example, companies that sell fireworks aren't allowed to advertise with AdWords (but I typically get a lot of requests from these companies) That's fairly innocuous, but what if it were ... p*rn? or pills? or guns?

I guess I'm curious also if AdSense would add the traditional AdChoices small arrow indicator? If so, no way AdSense allows publishers to do direct ads with guns, #*$!, pill companies.

I use Google DFP which can backfill with Adsense, send my advertisers an invoice through Paypal, and pocket the 15% (minus Paypal fees). I don't see what value this offers me over my current solution.

No. There's no point in letting Goo know any more about me and my business than they already think they do. No sense in showing them how to flank me.

Imagine signing up to this and questions for adding new advertisers include:

URL of advertiser's website:
email address of website's admin:

and both are required and must be correct/verified. And deep in the T&C which nobody reads, it says "G retains the right to contact all advertisers that you add if you use the program."

You've just helped G add another potential client in AdWords. Are you ready to do that? Talk about giving the fox the keys to the chicken shed...

You've just helped G add another potential client in AdWords.

Like they didn't know about google :)

If so, no way AdSense allows publishers to do direct ads with guns, #*$!, pill companies.

You bet. Adsense is not allowed on websites with such content. Ads can be seen as content... And it's the same adsense code that is going to serve those ads.

It looks like it is just to offer advertising by the day, rather than per thousand. This makes sense for smaller sites, but not so much for larger sites.

For example, companies that sell fireworks aren't allowed to advertise with AdWords

If I type "fireworks" into Google, I do not see adverts. However, If I type "fireworks for sale" then there are related adverts on Google.

I only see one related ad here, so maybe the rules are different over there. The only one I see is a firework product offered by a major retailer, and it probably is just part of their ginormous product feed (it's a Product Listing Ad (formerly Google Shopping)). The rest of the ads I see are for signs, graphics, flowers, things with fireworks patterns, but not actual fireworks.

Also pyrotechnical companies (who put on big commercial displays) can advertise ("fireworks displays" is acceptable, but not "fireworks")

[support.google.com...]

(Essentially the same policy for Bing too. At least Google had no problem with me for AdSense; back when there was a YPN I never could convince them I wasn't selling bombs)