AdSense (reports) and custom channels

Forum Moderators: martinibuster

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AdSense (reports) and custom channels

wzshop

11:43 pm on Oct 22, 2013 (gmt 0)

Please help me to further understand custom channels. As Google says it is a way to map your ads, but I still have a few questions:

Is it correct that a single custom channel per 1 ad is not very useful, since you can specify Ad blocks in the AdSense reports?

I have multiple Ads in multiple custom channels. After this I created 1 custom channel and added all the ads to it. I made this channel targetable, so people can target through this channel on all ads at once. Is this a good way to do it? In other words, is it possible to have ads in multiple custom channels (without targeting, just for analyzing) and then create 1 custom channel with targeting that embraces all the (desired) ads?

Why is it not possible for me to analyze custom channels (or ad blocks & formats) per site in the Adsense (reports). Or am I doing something wrong? If not, I have to create different custom channels per site to see how certain ads are doing on a site level?

martinibuster

2:43 am on Oct 23, 2013 (gmt 0)

I create custom channels for page locations and pages/sections I want to track. There's a choice for seeing all your ads by site. But you can also create a custom sitewide channel (macro) and the granular one for detecting changes and to fine tune specific targets (micro).

On some pages it is useful for me to create a custom channel for the top ad and then another for the bottom ads. Changes to the top ads can result in more clicks on top and less in the bottom ads. And vice-versa. This allows me track that and tune it.

wzshop

3:17 am on Oct 23, 2013 (gmt 0)

Hey martinibuster,
thanks for your reply.
But it is not possible to track (report) custom channels on a site level? So then i should also put the sitename in the channel name right? in order to see the custom channel statistics on a site level..?

Thanks.