I didn't even know there is a 970x90 banner. Since it's quite new, and advertisers haven't added the new size yet, they are serving 728x90 instead.

I didn't even know there is a 970x90 banner.

Nor me. Who would want such a banner anyway?

I'd rather see sizes like 500x100 400x100 400x150

The more diverse the ads sizes the better when combatting ad blindness and adblockers.
Obviously the advertisers need to get on board.

For text ads: why not make them whatever size we chose ? Would make most sense if you look at "responsive design" etc.

The more diverse the ads sizes the better when combatting ad blindness and adblockers.

I agree, but that wide ? It's a bit excessive IMO. I cannot see it displaying well on some platforms.

For text ads: why not make them whatever size we chose ? Would make most sense if you look at "responsive design" etc.

Yep, I am up for that too.

Heh, talk about the least responsive ad size ever.

Don't think I've seen one in the wild.

Released on February 26, 2012, the IAB Display Standard Ad Unit Portfolio includes a new range of formats designed to meet marketers’ communications needs across the purchase funnel.

[iab.net...]

I didn't even know there is a 970x90 banner. Since it's quite new, and advertisers haven't added the new size yet, they are serving 728x90 instead.

You're right. 970x90 fits perfectly on my site that's why I thought of using it. Since their banner/image ads only are blank, I ended up not using them.

I'll give them more time til I'll use them again.

Hopefully you don't get any mobile traffic.