AdSense Ad Unit 300x600 Left or Right?

Forum Moderators: martinibuster

Message Too Old, No Replies

AdSense Ad Unit 300x600 Left or Right?

breeks

4:43 pm on Mar 7, 2013 (gmt 0)

Need opinion on placement Left or right on 300x600

Experimenting with this add block with text only and all the ads get the arrows. It seems like the best placement would be on the right side but then all the arrows point off the page.

If I place on the left side the arrows point toward the content.

Anyone have any input on which side works best with text only ?

Going to try both sides for a couple of days and see which is best but wondering if anyone has experience with the 300x600 left vs right.

netmeg

4:58 pm on Mar 7, 2013 (gmt 0)

I stopped using it because of the white space thing, so I haven't done any testing.

breeks

5:10 pm on Mar 7, 2013 (gmt 0)

I'm starting to think right is better. Your eyes are drawn to the arrows, then follow the arrows, but there is nothing there so go back left, direct to the ads, and then over to the content. :)

Will see what happens.

ember

7:47 pm on Mar 7, 2013 (gmt 0)

Left.

JCKline

3:43 pm on Mar 8, 2013 (gmt 0)

Test and see, it's the only way to know how your visitors respond and how your website layout looks best with the ads.

martinibuster

4:10 pm on Mar 8, 2013 (gmt 0)

I agree with the test and see. However, here are some considerations I use for my sites.

1. My assumption is that site (English language) visitors scan a page from left to right. I'm currently doing tests with left and right placement with large rectangles. Surprisingly, so far, middle of the page right placement is earning better than top of page left placement on a long article. That's just a preliminary result. Long term results may differ. I encourage you to create channels for left and right placements and further divide them by top, middle and bottom of the page to find the optimum placement.

2. Page organization can be conceptualized as on a grid, with content blocks organized in a left to right pattern. Content blocks are further divided as above the fold and below the fold. Do consider that when placing ads and testing them.

3. Center aligned. You can use CSS styled onto a div to place ad content smack in the middle of content, with words flowing around it. Don't forget the center placement. Yes, for that size ad unit it could be a negative user experience, but just want to point out it is an option.

Leosghost

4:20 pm on Mar 8, 2013 (gmt 0)

My assumption is that site (English language) visitors scan a page from left to right.

As soon as there are images on the page, that assumption should be thrown out..with possibly a partial exception for illuminated manuscripts which have only the first capital illustrated..

The additional of even static images to text makes peoples eyes jump around all over the place..and even pure text in English isn't scanned totally linearly in a left to right manner..