Noticeable Increase In Mobile Earnings

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Noticeable Increase In Mobile Earnings

HuskyPup

1:27 pm on Sep 25, 2012 (gmt 0)

This is according to Google's Platforms data, not mine.

When I write mobile I do not mean to my mobile sites which still only account for 0.45% of all page views and have not earned one penny but across all my regular sites.

Google's data for 2012 shows overall earnings from Tablets and High-End Mobile so far have been 10.69% with a CTR of approx. 175% v Desktop!

Both types of devices have seen a significant increase since the beginning of September, it started in August and has been rising ever since.

Has anyone else seen such a change?

What really confuses me is the CTR on Smart Phones on regular sites, all my sites display perfectly on 7"+ tablets, on Smart Phones there is obviously pinching and scrolling yet users seem to prefer to do that than go to the mobile site.

If my CTR on Desktop were the same I'd be a much happier bunny:-)

Are many worrying unnecessarily about mobile since users seem to have decided how they want to view my sites?

denisl

3:02 pm on Sep 25, 2012 (gmt 0)

I was looking at my figures yesterday as I was considering some site redesigns.
I was surprised to see that this month tablets have double the CTR of desktops although High End Mobiles are below Desktops.
I also thought this was a recent change but then saw that Tablets had a similar CTR in the beginning of the year.

I had thought of posting on here asking if this was something to worry about (cant help worrying about Adsense). Wy should there be a higher CTR?

Perhaps tablets are used less at work and visitors are more in the mood for ads.

HuskyPup

4:56 pm on Sep 25, 2012 (gmt 0)

Perhaps tablets are used less at work and visitors are more in the mood for ads.

That was my thinking too since I do use my tablets in the evening much more than a laptop when not working. My smart phone CTR really surprised me.

scooterdude

5:04 pm on Sep 25, 2012 (gmt 0)

my thinking would be towards the touch screen GUI,

Leosghost

5:12 pm on Sep 25, 2012 (gmt 0)

IIWY I'd wait till after the "smartpricing/ clawbacks" before ordering the yachts ..fumbly fingers on mobile phones, browsing sites conceived and designed for desktops, could be making for illusionary CTR, which may vanish like the morning mist, after G crunch the numbers end of month..

HuskyPup

5:45 pm on Sep 25, 2012 (gmt 0)

fumbly fingers on mobile phones

I could agree with that however my smart phone clicks have been pretty consistent, nothing to indicate big fat-fingered blokes.

Quite bizarrely my tablet page views today so far are 11.7% of average therefore it will be very interesting to see if these come back to normal later on.

nomis5

6:04 am on Sep 26, 2012 (gmt 0)

I have a mobile version of a couple of sites. It's interesting because the content on the desktop sites is the same as on the mobile sites.

The CTR for the mobile site is about 175% of the desktop site for this month. RPM is a tiny bit higher for the mobile site. And I'm comparing the same ad size of both mobile and desktop sites.

That indicates to me that "large thumbs" are not the reason for the high CTR on pages viewed via mobiles. It would appear that the CTR is naturally higher for mobile users.

HuskyPup

9:34 am on Sep 26, 2012 (gmt 0)

Quite bizarrely my tablet page views today so far are 11.7% of average therefore it will be very interesting to see if these come back to normal later on.

Wow, wow, wowser...so at 17.45 GMT I was at 11.7%, at the end of the day 100.7%, all v September 2012 averages:

Clicks 150%
CTR 148.2%
EPC 83.9%
Earnings 121.6%

As a percentage of overall earnings the tablet was 24%

netmeg, I know your mobile is a huge % now, what about tablets?

scooterdude

10:24 am on Sep 26, 2012 (gmt 0)

I think you'll all be sorry to be candid.

A while ago, Google had to reduce the clickable area of adverts thank to accidental clicking

Remember that someone is paying for those ads, and i can't see why their conversions would be any better on mobile visitors than destop folk sitting at a desk with cc and a separate phone handy

HuskyPup

10:32 am on Sep 28, 2012 (gmt 0)

Tablet and Smart phone earnings 200% of August, not bad eh?

i can't see why their conversions would be any better on mobile visitors than destop folk sitting at a desk with cc and a separate phone handy

Not all sites are about buying immediately and, in fact, it is impossible to buy anything from any of my own sites nor most of my advertisers. They are predominantly for people researching different types of widget, compare them and from where they can source them.

FWIW my tablet Page Views are about double Smart Phones plus it is very evident that most of these views are evening time western Europe into USA/Canada therefore, I have to assume here, that much of this must be personal whereas during the daytime it tends to be business research.

Plus if my own experience is anything to go by, in the evenings I used to always have a laptop switched on however these days it is invariably my tablet and yes, I have clicked on interesting AdWords.